Every now and then GamesRadar gets sent gaming paraphernalia in the post. The people who submit it assume that they'll write about the stuff, just because they got it for free. In the main, they're wrong. They're not going to give space to a product if it's a) made of cheap plastic, b) a rip off of another product, but a worse execution or c) it's key selling point is it has a fan in it.
Occasionally however, something so audaciously bizarre gets carted into their work area that it simply cannot be ignored. In the case of the Pyramat Videogame Sound Rocker it took up most of our available floorspace so you couldn't ignore it if you tried.