90°
Submitted by Gekko 958d ago | news

Ubisoft: Annual Releases "Keeps The Brand In People's Minds"

Some people aren't big fans of the "annualization" of video game franchises, arguing that rapid-fire releases can impact product quality.

Well, Assassin's Creed developer Ubisoft says that yes, in fact, it's all about quality, but there's still a definite upside to launching a new series iteration on an annual basis: It keeps the brand "in people's minds."

Ubisoft Montreal creative director Alex Hutchinson spoke at GDC Europe about the subject and as reported by Eurogamer, he says if the quality is there, why shouldn't they release a new entry every year? (Alex Hutchinson, Industry, PC, PS3, Ubisoft, Xbox 360)

NukaCola  +   958d ago
Also burns people out. You need a break every now and then. Change it up and keep it fresh.
user5467007  +   958d ago
Course it does....I think about it more then ever

"Ubisoft are going to ruin this franchise by next gen"
ame22  +   958d ago
In other words, brace yourselves, another Asscreed Bro and Revelations are imminent.
Whitefeather  +   958d ago
There is such a thing as saturating the market.
pandehz  +   958d ago
Exactly, it then becomes a brand. Fail
#5 (Edited 958d ago ) | Agree(2) | Disagree(1) | Report | Reply
Megaton  +   958d ago
Reminds them of how tired they are of the same franchise every year.
FarCryLover182  +   958d ago
I'm ready for 2013's AC already. Assassins Creed Revolution.
ShoryukenII  +   958d ago
Maybe, instead they can just do huge expansion packs like Rockstars and charge $40 for games like AC: B?
flappersack  +   958d ago
Half Life is always in people's minds and we haven't seen a release for years.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
30°

DARK SOULS II: Scholar of the First Sin Launches on PS4 & Xbox One

14m ago - Launch information for Xbox One, PS4 along with PC and last generation formats for From Software'... | PC
10°

Family Guy: The Quest for Stuff – Star Trek Cheats: 6 Tips & Tricks You Need to Know

22m ago - TinyCo’s new mobile game Family Guy: The Quest for Stuff – Star Trek puts you in a very interesti... | iPhone
Ad

Start Making Games for the PS4

Now - Want to design the next generation of video games? Start learning game design today. Click for more info on how to get started. | Promoted post
40°

The Order: 1886 Review | Continue Play

23m ago - "Ready At Dawn clearly put a lot of effort into their debut title: as a technical showcase it’s h... | PS4
20°

Please, Don’t Touch Anything Review | Continue Play

23m ago - "If the Milgram experiment has taught us anything, it’s that giving power to a man standing over... | PC
30°

[Plus XP] Dragon Ball Xenoverse Review: IT’S OVER 9000

23m ago - Randomman from Plus XP writes: "As you may already know I am a huge Dragon ball fan and have an e... | PC