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Submitted by Gekko 1274d ago | news

Ubisoft: Annual Releases "Keeps The Brand In People's Minds"

Some people aren't big fans of the "annualization" of video game franchises, arguing that rapid-fire releases can impact product quality.

Well, Assassin's Creed developer Ubisoft says that yes, in fact, it's all about quality, but there's still a definite upside to launching a new series iteration on an annual basis: It keeps the brand "in people's minds."

Ubisoft Montreal creative director Alex Hutchinson spoke at GDC Europe about the subject and as reported by Eurogamer, he says if the quality is there, why shouldn't they release a new entry every year? (Alex Hutchinson, Industry, PC, PS3, Ubisoft, Xbox 360)

NukaCola  +   1275d ago
Also burns people out. You need a break every now and then. Change it up and keep it fresh.
user5467007  +   1275d ago
Course it does....I think about it more then ever

"Ubisoft are going to ruin this franchise by next gen"
ame22  +   1275d ago
In other words, brace yourselves, another Asscreed Bro and Revelations are imminent.
Whitefeather  +   1274d ago
There is such a thing as saturating the market.
pandehz  +   1274d ago
Exactly, it then becomes a brand. Fail
#5 (Edited 1274d ago ) | Agree(2) | Disagree(1) | Report | Reply
Megaton  +   1274d ago
Reminds them of how tired they are of the same franchise every year.
FarCryLover182  +   1274d ago
I'm ready for 2013's AC already. Assassins Creed Revolution.
ShoryukenII  +   1274d ago
Maybe, instead they can just do huge expansion packs like Rockstars and charge $40 for games like AC: B?
flappersack  +   1274d ago
Half Life is always in people's minds and we haven't seen a release for years.

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