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How the games people play on their mobiles are being monetised

Playing Angry Birds is Sandeep Sharma's favourite pastime while travelling. The 38-year-old marketing manager at Noida-based petrochemical company India Glycols Ltd, is on the road for up to 15 days a month. He finds it most annoying, however, when ads pop up on his Samsung Galaxy S2 touch-screen smartphone. "Even if I happen to touch an ad by mistake it leads me to another website, disturbing my game," he says.

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