Give gamers tools, says EA's Entis

Giving gamers tools with which to create their own content is one of the most important aspects of developing games today. That's according to Vancouver-based EA senior VP Glenn Entis, who was discussing the subject of real-time graphics in a session at Imagina 08 in Monaco.

"More than half of those that play The Sims spend more than half their time building their houses," he said, going on to point out that videogames are competing for consumers' hours – if not quite yet dollars – with the likes of Facebook, YouTube, Second Life, and even new technology such as iPods.

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INehalemEXI3798d ago

I love tools that allow custom content creation.