The $99 game console Ouya has finished its Kickstarter fundraising drive with more than $8.5 million in the bank, and its creators are now working toward a March 2013 launch for those who backed the project.
As I wrote last month, Ouya should be a wake-up call for the video games industry. By keeping hardware costs low and opening game development to anyone, Ouya will mimic the app store model that made phone and tablet gaming so popular. Unlike Sony, Nintendo and Microsoft, Ouya isn’t entrenched in the business of $60 retail discs, so it’s in a better position to disrupt the market.
That’s not to say Ouya will necessarily be a major disruption. There are still a lot of details that haven’t been announced, and factors that have yet to be determined.