Can Zynga Pass Off ‘Social Mechanics’ as Innovation?

UM writes: Innovation is a word we heard a lot in the world of game production. It’s one of those buzz words that developers like to use when promoting an upcoming title or doing some sort of industry interview. It’s used with such frequency that I’m beginning to think developers aren’t really sure what the word means, often using it as a catch-all descriptive word for every game under the sun.

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