How the way we advertise in games could and would have changed everything.
period. Take a game like Burnout Paradise City, it has billboards everywhere from companies like Burger King and CompUSA. In addition to that are MANY fake store fronts that could easily be icons like a McDonalds or Starbucks. that to me would make the city even more believable. But it does depend on the game. Burnout and GTA are games that lend itself to ads like that....Ratchet and Clank or Mario....not so much.
Moderation is the key here. Use it where it fits, don't force it in (whore the game) for the sake of a cash cow.
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