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Submitted by Gekko 1279d ago | opinion piece

Does Sony Really Understand Gaming Any Longer?

Don Reisinger:

Sony was once viewed as the world’s most successful gaming company. After it launched the original PlayStation, many wondered if it could take off until, well, it did. And as we all know, the PlayStation 2 was a gaming juggernaut.

But all of that changed with the PlayStation 3. The console launched at a price that was far too expensive for what customers were getting, and it lacked the uniqueness of Nintendo’s Wii, which caught on quickly. Microsoft’s Xbox 360, while not as popular as the Wii, benefited from a strong online-gaming component. (Industry, PS3, Sony)

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Morrigan-Aensland  +   1279d ago | Well said
Sony is the best gaming company. I don't say that because they make a handful of familiar games yearly or because they cater to only casuals or hardcore. I say it because they cater to all with high quality exclusive software and high quality hardware.

Some will disagree because of sales but one wouldn't have to ponder why they would think that except to cite their reasoning which is telling.
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Irishguy95  +   1279d ago
Best gaming company....worst company at making money. But only this gen. Last gen they ****ing destroyed everyone.
simonrope  +   1279d ago
Every dog has its day. Move aside, sony.
AdmiralSnake  +   1279d ago
He's talking about their quality... not how much money they're making.

If we're going by exclusive wise, Sony step their game up A LOT since last gen.

Just wish they'd profit more. Sadly this gen is almost over, they just need to learn from the mistakes of this gen, and apply to next gen and learn from it.
piroh  +   1279d ago
i think Sony are swiming in money, only Sony-haters say otherwise

in the last 5 years they shut down the last 5 years they bought Evolution studios, Media Molecule, Gaikai, Novarama Technologies, Sucker Punch Productions...

Sony are making best games, best graphics, best racing simulator, best adventures, best AR games etc. it's logical someone is angry about this
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Irishguy95  +   1279d ago
piroh, Sony start off this gen with 27 Billion in assets. They now have like 12 billion.

Unless I am mistaken.
dcbronco  +   1279d ago
Morrigan, the sales don't matter argument is amazing to me considering Sony is on the verge of bankruptcy. Most of those exclusives haven't sold and what proves that that matters is the fact that it is even a discussion. If they sold, that would have sold more consoles and there might not even be anything to debate about. Sony has other problems, but the days of knowing they could count on support from gaming might be over.


Look at the annual reports. Listen to the comments from Sony executives. No one is lying about Sony's money issues. They have huge money problems. In fact, it is illegal for them to lie about how much money they do or don't have. That's why they have to pull tricks like hiding vita sales by combining them with PSP sales. So that they can fool uninformed stock buyers into still buying and keeping people that already own their stock from selling. Unfortunately it's a poor decision because it makes it obvious that the numbers are bad if they have to be hidden.

And considering Vita was what Sony was counting on for the profits it was projecting, it makes the company look weaker than it already looked. The next six weeks will say a lot. But the third quarter will determine all. If Vita doesn't have a monster Holiday, it might be the end of Sony as we know it.
Dante112  +   1279d ago
@ bronco

What BS. Playstation exclusives do sell ( ) and despite what you think the PS Vita has been profitable since day one ( http://www.playstationlifes... ). I don't see how we are getting all of these doomed articles on Sony when every console sales decline, when it was the console who sold the most for it's quarterly report and is currently leading in WW numbers. Funny enough, we had zero doomed articles on the 360 when it lost $229 Million dollars for it Q3 report.

Xbox360 shipped only 1.1 million for the quarter (Lowest sales have been since 2006/2007)

PS3 shipped 2.1 million (according to neogaf) for the quarter and had a lost of $45 million in their gaming division.
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Mustang300C2012  +   1279d ago
get your facts right. When the man from the company himself says it would take 3 years which was based on projection of sales as well which we know today those projections have been downgraded twice. It is being sold at a loss

Plus you keep trying to bring up MS every single time when you have already been told what that loss pertains to. Still don't see how you are comparing a company that has losses over 10 years to a company that is profitable over the same time frame.

Sony’s PlayStation Vita is making headlines worldwide due to the system’s visual prowess and impressive lineup of launch titles. Cramming so much horsepower into this little package was certainly a costly investment for Sony, but the company shocked the world when they revealed that the Vita will retail for $249.99 (Wifi only)/$299.99(3G/Wifi AT&T Service Contract Required) for North America. This cheap price will come at a cost for Sony, however.

In an interview with Reuters Japan, Sony’s Kaz Hirai stated that Sony aims to make a profit on the PlayStation Vita in three years. Sony often sells their hardware at a lost, so this isn’t anything new for the company as they sold the PlayStation 3 at a loss despite the $600 price tag. Out of the three home-console manufacturers, Nintendo is usually the only company to make a profit on hardware right away due to their conservative nature of building their hardware.

Originally, Sony slated the PS Vita would launch by the end of the year, however, that has since been clarified and it is currently only scheduled to release in Japan by year’s end, meanwhile North America/Europe may not see it until early 2012.
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Edward75  +   1278d ago
sadly in the business word it is like Janet Jackson's song.... "What have you done for me Lately".
Nice products, and holding on to old business practices that worked when Walmart didn't really exist, DOES NOT WORK ANYMORE. As far as understanding gaming, they know how to make some hit games, BUT they are disconnected with the way they run the online component (free is a good thing, but it shows)
Why do i say disconnected???? People are willing to toss yearly fees to MS for its online service proving that it is what people want.

Lastly one of the big things.. other then A FEW hit titles, the amount of money Sony invests in MANY games never hits projected goals for the profits. This means they expect to sell a specific amount, but it never happens.

Gamers this gen WANT COD more then MAG, want HALO over Resistance, and choose 3rd party games for the competition many times because of a system made that is strong as hell in comparison, but hard as hell in comparision to make games for. This even shows a disconnect with the hardest of hardcore gamers... the ones who make them.
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Anon1974  +   1278d ago
Another article that tries to rewrite history. The PS3, despite it's high price point was matching the PS2's sales for the first couple of years until the global recession hit. The PS2 never had to contend with a recession.

Meanwhile, sales of the PS3 still easily outpaced the 360 as it had ever since it launched worldwide selling over 6 million consoles more than the 360 during the same time frame - and yet here's another article that insists that the PS3 was somehow still far behind.

And that's what kills me about these articles. It's not like the information is secret. Anyone who bothers to look at the sales of each console can tell you the 360 has sold the fewest consoles in the past 5 years, yet article after article insists that the Playstation brand is on it's deathbed when in the current market it's the console that's proving to be the most resilient with the Wii dropping 55% year over year their last quarter and the 360 falling 43% in the first 6 months of 2012.

I'm not saying Sony isn't having huge issues. Quite the contrary, I've been warning of tough times for Sony for quite some time, but when looking at console sales, it's downright dishonest to paint Sony as some bleak, hopeless case that's lost it's way while ignoring the fact that console sales for it's competition have fallen off a cliff.

Edit: I just noticed RedHemi300c above making a fool of himself. I'm right here, buddy. I don't need duplicate accounts to make my point. I've been here for years. Then he goes on to argue a point that no one had made. Who exactly are you arguing with? Where did anyone say anything about Microsoft losses? And why on earth would anyone compare Sony and Microsoft as a whole? They aren't even remotely in the same business. Why don't you bring up Sony's credit downgrade again and explain how it spells the end that their credit rating went from "Good" to "Still Good"? At least Dante backs up everything he stated. Your link does nothing to disprove his claims. Did you even read it? Where does it say the Vita hardware isn't profitable? Obviously it takes time to recoup development costs.
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guitarded77  +   1278d ago
Look... Sony is a diverse electronics company. You cannot take all of their assets and investments into account when comparing their relevance in the gaming market. SCE is turning profit.
jadenkorri  +   1278d ago
@ Dante112

this site is full of doomed article after doomed article of sony gonna fail. The xbots control this site, that's why.
PLAYWATCH  +   1278d ago
I agree with darkride66. why are people bringing up losses and comparing companies on the whole? why do I see so many here analyzing aspects of the companies that are important only to shareholders and stock analyst?

we should only be speaking about gaming related aspect of the companies. we should only be concerned about which company is producing games that we like and pushes the industry forward, not whether the company met its sales goal and how much assets it is holding.
tokugawa  +   1278d ago
sound the bugle, fanboys charge....

first up darkride, your an idiot! you're not analyst, you're just a self confessed sony leg humper with a blog site. you know nothing, go away.

anyway. sony as everyone knows as a whole is in big trouble. they knowingly sold 3D tvs worldwide in 2010 and 2011, at premium prices, that were never capable of displaying 3D correctly.

And when the consumers like me contacted sony about the problems, their response worlwide has been "corresponds with the specs".. incredible. the tech from sony even told me to buy "a more expensive set to improve the 3D" lol

I got my set changed after threatening the shop with consumer rights and selling tvs under false advertising. but that doesnt change the damage that sony did to themselves for two years just in the tv market.

their camcorders are way overpriced, and pretty much everything with "sony" wrote on it is overpriced. when something equal or if not better with samsung or lg wrote on it can be bought cheaper.

now the ps3. nearly everyone i know has xboxs. one or two have ps3s, but thats it. outside of sony fanboy land (n4g), the ps3 is not seen as the second coming, and the best exclusives in the history of the universe are not even considered, except for gt and a couple of others.

no matter how much bleating on n4g by sony sheep about exclusives that are nearly always a "technical marvel" to them lol, free on-line and consoles capable of time travel will change reality. i dont think one reason in particular has seen sony lose its iron grip on the console market.

but it is clear that sonys dominance, and the threat of a one console market are hisory....
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nukeitall  +   1278d ago
Sony understood gaming with PS1 and PS2, but no longer does!

Even worse, Sony no longer understands how gaming business works as evident of recent business moves with PS Vita and PS3.

Heck, even the Gaikai purchase seems fruitless to me.

The one thing Sony do have going are their game studios freedom. That is a big kudos to Sony regardless of it being accidental from poor management or just simple smarts.
morganfell  +   1278d ago
"Does Sony Really Understand Gaming Any Longer?"

Which of the big three companies did not abandon the core gamer in favor of the casual crowd?

Sony. Only Sony.

As a gamer I know that Sony understands what I want and at the end of the day that matters more.

I am thrilled Sony has purchased Gaikai because as usual they are forging ahead and leading the game industry in presenting the next format for gaming. While others are playing it safe Sony is taking risks.

It's amazing the gamers that say the love gaming, say they love innovation and then spent countless hours on this board not gaming but instead engaged in vain attempts to deny the value that Sony's Gaikai decision will have for gamers everywhere.

I would rather a company not have any business success if all they are going to do is pander to the casual crowd and shove the same tired 2 titles at me every year.
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mananimal  +   1278d ago
Which is clearly a sign of "Failure by Design" & NOT BY chance.
Brilliant just a generation ago, yet absurdly miseralble the next? only a sheeple would not see through the conspiracy .......
insomnium2  +   1278d ago
Morgan said:

"I would rather a company not have any business success if all they are going to do is pander to the casual crowd and shove the same tired 2 titles at me every year."

I could not agree more.

The x360 crowd rejoices for the sales and success MS has due to Kinect and they can't see that they will in no way benefit from that success? Talk about blind. They will also come up with excuses like "MS is winding down their development due to next gen arriving shortly" and such. Since when would that be a good thing no matter IF it indeed were true?

I think MS is done as far as Exclusives go. You x360 folks better be ready to enjoy your timed exclusive DLC and such since that is all you will be getting from MS. This gen and the next one and if the next gen is succesfull to MS then they will keep doing the same thing next next gen too. Enjoy. You deserve it.
pixelsword  +   1278d ago
Another "[fill in the blank] is doomed" article I'm not going to read.

At any rate, Sony is the only $600 console to survive. The ONLY $600 console. Let that sink in for a moment. And while all others have failed, the PS3 has not only survived, but if the Wii U is any indicator, it could go two gens without changing and still be competitive.

@ greenpowerz below:

One thing you have to wonder about is if XBL is so wonderful, then why are there more PS3 people online than 360 people?

That's saying one of two things:

either XBL isn't worth it


there's not as many people playing because those sales came from repurchases and not actual new sales...?

In the end, I really don't care about sales, because if sales determined the quality of a console, people wouldn't be crying about the Dreamcast today; but when people use sales to represent the quality of a console, I kinda put my two cents in once in a while.
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nukeitall  +   1277d ago

"As a gamer I know that Sony understands what I want and at the end of the day that matters more."

I agree, but in addition I want the company to flourish so it can actually sustain it's trajectory. Only giving me what I want without consideration for the people that work for you isn't good for anyone in the long run.
"I am thrilled Sony has purchased Gaikai because as usual they are forging ahead and leading the game industry in presenting the next format for gaming. While others are playing it safe Sony is taking risks."

I disagree that was a good purchase for Sony, but time will tell. I think Gaikai technology is a "somewhat" solution to an old problem that no longer exist. We are reaching a point where hardware technology isn't holding back games, but actual human resources to create them.

Even today, there are very few games you can't do on current consoles. Imagine next generation, and imagine shortly thereafter the hardware will be obsolte.

This means we will be content with cheap hardware, because it is good enough similar to how PCs has been good enough for ages and is therefore shrinking in size.

"It's amazing the gamers that say the love gaming, say they love innovation and then spent countless hours on this board not gaming but instead engaged in vain attempts to deny the value that Sony's Gaikai decision will have for gamers everywhere."

It will be nice to actually explain why you think it was a good decision?

Also, you are also spending countless hours on this board not gaming, but instead talking positive about....


"The x360 crowd rejoices for the sales and success MS has due to Kinect and they can't see that they will in no way benefit from that success?"

I have benefit from Kinect and love it. I play a lot of the casual games, and love the hands free and voice control for my music listening and movie watching.

I think the opposite is also true, certain PS3 crowd hates success and only look for something to complain about. If people enjoy Kinect or Wii, let them!

Why do you care?

I'm not the type of person to hate on others for liking what they do. If people like Justin Bieber, I DON't CARE! It's their money, their time, why would I be a busybody!?


"One thing you have to wonder about is if XBL is so wonderful, then why are there more PS3 people online than 360 people?"

Have you considered a third option (or fourth, fifth for that matter)?

PSN accounts are free, so people have duplicate accounts and sometimes multiple different accounts for different regions!

I have a fat friend list of peoople that swapped or abandoned accounts. I'm also sick of joining up with people that cheat with little reprecussion, because they just create a new account.

"In the end, I really don't care about sales, because if sales determined the quality of a console, people wouldn't be crying about the Dreamcast today; but when people use sales to represent the quality of a console, I kinda put my two cents in once in a while."

Quality is somewhat opinionated so I don't think that is a good measure. I think you really should think of sales correlates to value. A Toyota might not be as good quality as say a Porsche, but it certainly provides more value and hence the more sales. While a GMC often times is significantly cheaper than a Toyota, it provides less value (because it isn't as reliable and has poor resale value) and so fewer consumers buy it.
SuperLupe  +   1279d ago
They do understand gaming ... just not all that smart business wise anymore.
greenpowerz   1279d ago | Trolling | show | Replies(5)
ConstipatedGorilla  +   1278d ago
I don't disagree because of sales. I disagree because besides myself, I know one other person that owns a PS3. The rest of my family and friends all have 360s. Not trying to troll, but honestly, N4G is the only place I see this much support for the thing. It does make a nice blu ray player though.
showtimefolks  +   1278d ago
no OP sony doesn't get it anymore but MS sure do because they care about casual and kinect and selling systems on lease.

i hope sony turns it around as a long time sony fan its been a sad decline,they once were worth over 200 billion to now just around 20. But we also have to understand this Kaz just took over so its not gonna happen over night give it some time.

One thing sony really over estimated is Vita while its the best handheld in the market and they had the best launch software wise where are the games? mostly it gets ports of ps3 games why can't 6 of their 16 owned studios just work on ps:vita and why can't they hire some independent studios to work on cool projects just for Vita. At E3 sony barely spoke about Vita.

I am not trying to hate on sony or dissing them or anything just saying its time to wake up and make the changes that are needed to be successful now and later. I know they can't drop the price since they will loose money how about this make one Uncharted bundle with 16Gb memory card and the system for $249.

Economy is tough people want value. Why you think people are buying Vizio TV's instead of better brands?

but let's also not kid our self sony gets us the most while Nintendo and MS have kind of left its core fans high and dry sony has delivered and with many more games announced already they are still delivering for the foreseeable future.

and all this talk of how their games don't sell well if each game sells one million plus and some do 2 or 3-4 than it all evens out. while MS has halo and 2 other games off course they will sell. you are comparing 3 games to 30 plus?
Disccordia  +   1278d ago
The Japanese are falling behind in everything. If the board went along with Stringers plans years ago Sony might not be in this mess. But they didn't want to take risks. Its also why Harrison had to leave SCE because the Japanese didn't think online and social products would be important.

Hopefully Kaz can turn it around but they need to adopt new philosophies and quick.
Orionsangel  +   1278d ago
Disccordia is right. Japan has a lot to do with it, but hardcore fans of Anime and Japanese RPGs don't wanna hear that. They're in denial. Holding on to their late 90's early 2000 memories of when Anime and Japanese RPGs were awesome. So for them Japan can do no wrong.
Orionsangel  +   1278d ago
They're not a bad company, but they have a long way to go in terms of catching up to Microsoft's Xbox. Sony's online service is primitive at best. It's very dated both in look and features.

XBL is a beast in terms of features. It really knows how to connect players in a fun and simple manner. It's like a party is going on in XBL and on PSN they're having tea.

One of the biggest dated features on PSN is having to install demos and certain games you buy. That's just ridiculous in this day and age. When on XBL all you do is download and play.
jessupj  +   1278d ago
Please enlighten me with why the PSN is so primitive and please tell me all these extra features XBL that you mentioned?

Last time I checked, dedicated servers were vastly superior to P2P, and sony has a lot of those for their games.

I'll take a smooth lagless gaming experience over cross game chat any day of the week.
insomnium2  +   1278d ago

Me too but you have to realize that most of the players on these consoles are kids around 10-23 yo. Being social is the most important thing to people who still hang out constantly with their friends. That's why MS is able to charge money from these suckers too. They make their console a shooter console and as online heavy as they can.

It's probably the best move for them to have those timed exclusive DLC for COD. It is a dirty trick and it exploits both the parents neglecting their children and the mentality of instant gratification but my god it really works.

I wish Sony would take the same route and go agressive with it. It's been clear that you can't be too honest and pure since all that gets you is red numbers in today's world. People really don't care about anything these days and Sony as a Japanese company is struggling cause they don't have the balls to fight dirty cause Japanese are taught to respect other people and not spit in their faces.

I want my exclusive games so Sony bailing out of gaming is not an option imo. Gaming would be ruined. Sony FIGHT DIRTY. It works for MS. Make online gaming cost to people. Learn from MS and beat them at their own game. Don't let them buy their way to success. You are the only one who can do something to prevent it and since people don't care how you do it please fight dirty. All I care about are the exclusive games that puts you over others for me in gaming ever since PS1.
avengers1978  +   1278d ago
Sony comes out with some pretty good games so, yeah the understand gaming... They did motion controls, but most there motion games are regular games u can also use move with. The Vita is an impressive handheld that can deliver quality games. Free online. There sales maybe down but everyones sales are down.
Jazz4108  +   1278d ago
The next big topic for sony is why did bluray fail when sony has forced it on all its gamers and the very reason for mandatory installs and a very pricey launch console. Im not saying a larger capacity disc is bad for gaming but it just was a little ahead of its time to go main stream and proves ms was correct that it really was not needed other than a handfull of games. Sonys own exclusives could all fit on dvd9 if they were not trying to compensate for a slow bluray drive by repeating the same code over and over. I believe bluray has failed with only a 20percent share and most people getting there movies on demand putting blockbuster and soon to be netflix out of business if thet dont change there ways. Now for next gen MS got it right again by waiting on the tech to get faster so there next machine can have large storage whether it be bluray or a propritory storage without all the issues thd ps3 has suffered through which is why i prefer to game on my 360 more and why ms was able to stay very profitable this gen besides the 1 billion warranty extension. I also agree with the majority of the world thats not on n4g that live is heads and tails greater than psn and psn plus. Sony is the only one to blame for there issues as the competition in MS and Nintendo all are profitable in a struggling economy and sony as a company is a mess from the tv division to cameras to the entertainment division as they are even combining platforms now to try and make there sales look better but unfortunatly the stock holdera are not buying it and sonys value is sinking everyday from 200billion 5yrs ago to 12billion today. All i can say these articles will continue to be written for the above reasons and while sony is reorganizing or if they go bankrupt as either is possible but there will be alot of changes at sony including in the gaming division and i imagine less innovation and more replicating what the competition is doing right.
nerdkiller  +   1278d ago
why do ppl got to type so much you really think ppl here read all ur crap make a quick comment and move on
avengers1978  +   1278d ago
How exactly did blu-ray fail...
EVILDEAD360  +   1278d ago
This is crazy..173 comments..the first comment has 198 Agrees..and it's only 430 degrees total. Getting beat out by an article that has 24 comments on it? does that make any sense?

It interesting to see some the the comments from certain individuals..but who cares..

No matter how you shake it no mstter what your feeling is about ANY of the companies' it would be laughable to claim Sony doesnt understand gaming.

It simply isn't true..

Sony understands gaming, but they like Microsoft and Nintendo they made some good moves and are learning from some of their mistakes.

Alot of people have strong opinions about what those mistakes are and many will miss the mark by a long shot.

The internet pumps a small sector of vocal gamers to bash other oonsoles with bullets that are simply a bunch of blanks in the real world. When those same blanks come their way...well you see the fire erupt.

In this case, as well as some of the blanks fired at Vita prematurely the strong reaction is warranted. Sony is and will for a longtime tyo come be a Super Power in the gaming world. This gen they just had to share a little of he spotlight with their competition.

But, it won't tarnish their great gaming legacy one bit..

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junglebear   1278d ago | Spam
portal_2  +   1279d ago
I read this earlier what a fail article.
NastyLeftHook0  +   1278d ago
yeah i know, remember...

like the website? NO

story? WTF.
Old McGroin  +   1278d ago
Yup, agreed. All current generation consoles have been on release for about half a decade now, sales will obviously start to slow because anyone who is interested in buying them probably already has one by now and on top of that new games/software cannot go any further because of hardware constraints. Sony, Microsoft and to a lesser extent Nintendo need to unleash the next generation soon as this generation began stagnating about a year ago.

Before I say this next part let me just say I have all 3 current generation consoles and I enjoy them all equally (well, the dust on my Wii is starting to develop dust at this stage!) but I honestly believe the only reason the 360 outsells the PS3 in some regions (mostly the US) is down to the Red Ring Of Death. I think parents in general are probably not clued in to the warranty offers for free replacements and so give in to their kids and buy a new one every time RROD strikes. Just a theory but one that makes sense to me. The reason the PS3 sales have slowed is because they're not breaking down. It's a common business tactic, make products that are designed to break after prolonged use so that the consumer has to buy another one generating multiple sales per person. Simple but effective.
Sheikh Yerbouti  +   1278d ago
Regardless there is like 5 weeks worth of sales difference between the 360 and PS3 LTD. He who really cares anymore is just showing how sad they are.

Sony understands gaming at the very least as much as Microsoft. Their sales performance vis-a-vis the more aggressive competitor is a testament to this. Sony has never left the core, even in its foray into motion gaming which it pioneered for Pete's.
iamnsuperman  +   1279d ago
I feel Sony have done a lot right with the PS3 and in some circumstances are actually the only ones taking risks with new ips. It started expensive with very little going for it but since then Sony have learn't and they have produced some of the best and innovative new franchises this generation (especially in a period where new franchises are few and far between)

The vita situation is interesting. I have longed thought that Sony should get out of this market because of the rise in mobile devices who are starting to produce some quality games or they start making their devices more than a gaming device. The problem with the vita is creating a system seller. Portable gaming is usually for a younger crowd and they need (people are going to hate me for saying this but if they want to shift massive amounts of units they are going to have to do it) casual puzzle/ brain training/ those types of games I am also surprised they do not try to get small mobile developers developing app games for the vita.
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extermin8or  +   1279d ago
They have a few of those casual games coming, and the PS Mobile suite thing should help, also although I don't think it's needed just yet a price drop but sot hey are still taking some profit on each one sold would help; that said I think they are using a different business model for Vita; usually they use the sell at a loss make it up on software which takes a while but overall has now worked on ps3 thank god they didn't do this with vita or they'd be in even more shit than they are because atm it wouldn't have worked at all. However I love my Vita it's a shame alot of people seem to dismiss it without even properly playing one, just based of the support for PSP last gen and various prejudices.
CommonSenseGamer  +   1279d ago
I don't dislike the Vita but its simply to limited, I need a device that does more than gaming and no, Facebook and twitter support is not what I mean. I love having access to all sorts of apps like the imdb app, ebay, news, etc. I also love having a great web browser and being able to playback nearly every movie format without having to convert it first.

Will I ever get a Vita...maybe but not at the current price and not until something like Gran Turismo is released for it.

The day of dedicated devices are over for the masses. Just look at what smartphones have done to the portable music player and camera markets. Sure you can buy dedicated mp3 players and digital cameras but we're talking in the tens of dollars and not hundreds.
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extermin8or  +   1279d ago
Tbf sony did say at launch they weren't targeting the mass market but the smaller market that want a dedicated device; I don't take vita with me unless I know I;m going to have time to play it and can keep it safe, I always have my mobile but rarely bother to play games on it (although i need a new one, mine has some issues so this may be why) however if I need to kill time and I want to play a video game; the dedicated device does it so much better than a phone or Ipad does. This is the difference I feel between Smartphones taking over the music player and digital camera market's to an extent. That said Ipod touches etc till sell fairly well because not everyone wants to fork out on the contract and price of a smartphone and the higher class of camera's for people that love taking photo's/do it fo a living still but the specialist camera's. A smartphone is very much a jack of all trades but master of none; excluding actually making phone calls :p
Cocozero  +   1279d ago
They are too concerned with gaining marketshare cutting price yearly and continuos redesigns it looking desperate now. They need to accept they will be 3rd and try to actually start making some money so they can survive next gen.

As for Vita I got a feeling even with those big holiday games it won't help it sell more, smarts phones are just more appealing and do so much more than just play games. If I were Sony I would drop Vita and focus on making the PS3/PS4 the best they can.
MaxXAttaxX  +   1278d ago
First it's too expensive. And now dropping the price is desperate?

You get a Vita to play games. I already have a phone and all I can do is play old games and crappy mobile games. Have fun NOT playing Vita and 3DS games.
#4.1 (Edited 1278d ago ) | Agree(0) | Disagree(0) | Report | Reply
Mr-Dude  +   1279d ago
Another one of this "PS3/Vita/Sony iz doomed article"? Serious?
Is it really so hard to find ANY other news?

You so called journalists should go stand in the corner and shame yourself... and then write an "professional" item..
extermin8or  +   1279d ago
Few less of these and they might do a bit better, there seems to be alot of hate towards sony this gen, some of it has been justified but I can't help but feel alot of it is just people wanting to hate something so going with last gen's most popular brand/company. (Seems a trend to hate popular/things that used to be popular- COD justified hate haha, EA not so much justified tbh and various others)
mushroomwig  +   1279d ago
This type of article was only to be expected after the number of other anti-Sony ones we've seen lately, it's like a virus.
CommonSenseGamer  +   1279d ago
This is eaxctly the same thing that happened with the 360 and RROD but MS turned that around. Thing is, MS at lead were seen to be doing something to address public opinion. Sony seem to be doing nothing except saying Vita sales are adequate.
SuperLupe  +   1279d ago
What is so "ANTI" Sony about wondering how the top dog for over ten years is now the one with the least success in the business this gen ?

So if Apple starts failing in the phone business, and we see articles on how on planet earth did that happen its an anti-Apple crusade ??

Its not because it hurts you people to see articles like this that it means its a conspiracy.

Since when is pointing out a giant failing, no matter the business, some kind of attack from some uknown soldier. It happens all the time, in every area of business.

Yes the truth hurts (for some people more than others, especially on N4G) but you have to deal with it. Sony goes from number one undisputed heavyweight champion to what it is today and you expect people to act like nothing happened ?
tehpees3  +   1279d ago
I thought they still understood gaming. I love my PS3 more than I loved my PS2.
Bathyj  +   1279d ago
Please, after 3 decades of gaming, Sony is the only reason I'm still doing it. None of the others care about me, they care about my Mum apparently.
KMCROC54  +   1279d ago
Where are you getting 3 decades from they have only been in the gaming industry for 18 years . now Nintendo has been around for almost 3 decades, Xbox has been around for 12 years .
#8.1 (Edited 1279d ago ) | Agree(7) | Disagree(43) | Report | Reply
Bathyj  +   1279d ago
I meant I had been gaming for over 3 decades.
KMCROC54  +   1279d ago
SkullBlade169  +   1278d ago
U mad bro?
ConstipatedGorilla  +   1278d ago
Hasn't even been 2 decades yet.
Hicken  +   1278d ago
... you come in four hours AFTER he clarified himself for those that misunderstood.

DigitalRaptor  +   1279d ago
And people say that the media doesn't have in for Sony. How many "doomed " "on their way out " hate articles in two days is that now? Idiots trying to get you to believe that select PS3 exclusives have been cancelled. smh.

Of all the companies, Sony is the one most dedicated to actually, you know, making games - ones that appeal to a broad range of gamers. Also , keeping in communication with their fans, offering them the opportunity to express their ideas and requests through the blog (which spurs on feature implementation and game creation such as the most recent PS All-Stars), opening up more avenues of choice for the gamer through services like PS+, free to play models and partnerships with forward thinking companies with similar end user goals like Valve. They always have done well for creating diverse gaming experiences too which is why articles like this are so bemusing.

Wanna know what I think? I think that authors like this are so concerned with their own hit-based agenda with their website that their view on what makes gaming great is warped beyond belief.
#9 (Edited 1279d ago ) | Agree(35) | Disagree(8) | Report | Reply
chrisarsenalsavart  +   1279d ago | Well said
120 millions ps1
170 millions ps2
66 millions ps3
79 milljons psp.
i think sony understand gaming pretty well.
and your stupid articles are based on nothing but bias opinion and where the writer s from.

Ps3 worldwide sales will overlap xbox360 s pretty soon.
Considering that for nearly 4 years of it s lifecycle ps3 was so much more expensive than it s rivals, +the terrible launch,+ the network hack+all fcking internet bashing. . . playstation is still standing and still going strong.
#10 (Edited 1279d ago ) | Agree(57) | Disagree(18) | Report | Reply
thehusbo  +   1279d ago
Well said.
Patrick  +   1279d ago
And see thats the thing, the PS3 has sold well, but I think this generation for Sony was mostly price mistakes and assuming what the consumer would spend. As well as the PS3 did, think about how many would have sold if it had come out $100 cheaper. It probably would be on top right about now. I know a lot of people that dont have a PS3 and didnt buy one cause they refused to pay that high a price for it and didnt see the value it had and has. First impressions are important, and the first for a lot of people to the PS3 was "To expensive, I'll just buy a Wii or 360" and they did, and a lot of people only buy one console.
Take my first impression of the 360, first off, I dont care for MS as a company and I will admit that. I didnt like them when I bought the first Xbox and I love the xbox and still have it and still play it. So, not liking a company doesnt keep me from buying and enjoying their product. However, in the beginning I was reading stories all the time about the RROD and the failure rate and due to that I didnt trust the 360 and didnt buy one and still wont since this generation is almost over. I own a launch 60 PS3 and a Wii. First impressions are important and price is just as much part of that as quality.
#10.2 (Edited 1279d ago ) | Agree(3) | Disagree(17) | Report | Reply
Patrick  +   1279d ago
And just for some of you that love MS. I also dont hate them either, so dont get all bent out of shape about me saying I dont care for them or like them. I still buy their products whether I agree with them or not. I base my purchase on Quality and value and in the beginning the Quality just wasnt there and now its just to late. Maybe next time with them.
ajax17  +   1278d ago
Considering the Xbox 360 has had a year head start AND the PS3 had a slow launch with the initial price being that high... Yeah being a few million units under the 360 isn't bad at all considering those factors.
ceballos77mx  +   1278d ago
don't forget the earthquake and tsunami that messed up the Japanese economy.
kent80082007  +   1279d ago
Do gaming journalists know what journalism is anymore?
RandomDude655  +   1279d ago
Nah, they didn't graduate high school, so they actually don't know what it means.
MoonConquistador  +   1279d ago
Lol@bathyj that could be a cue for so many funny replies, but you are right in what you say.

If I was a shareholder, I'd rather be in MS or Nintendo's side, but seeing as I'm a gamer, give me free online play, optional PS+ and the best selection of exclusive games available.

Oh wait, they already have. Thanks again Sony
Bathyj  +   1279d ago
Yeah, I never said Sony were the best at making money.

Just games and game machines.
SuperLupe  +   1279d ago
Yeah but if you make games and game machines and dont make money, well you become like Sega. Good at making games (well, at least back in the days) and game machines but still end up in the gutter.

It's a business, not a charity program. They need money, not sympathy on the internet.
joeorc  +   1279d ago
If playstation is making money, but the TV part is not where do you think the cuts are going? The tune keeps playing but you and others are just not listening. Sony's playstation is at profit, so why in in gods green earth would Sony make cuts in playstation?
MoonConquistador  +   1279d ago
Lol, I was meaning the bit about caring more about your mother was the cue for funny replies
NastyLeftHook0  +   1279d ago
they understand gaming so much they have the highest rated hd console exclusive, and tons of exclusive game of the year games.
j-blaze  +   1279d ago
high rated games? you mean Uncharted, Killzone, Infamous?? honestly those are some of the most overrated, boring games i've ever played except for only 3 games Demon's Souls, MGS4 and Heavy Rain
stage88  +   1279d ago
You clearly haven't played any of the Uncharted games if you think they're "boring".
NastyLeftHook0  +   1278d ago
looks like the one bubble bandit is on a roll today.
Flatbattery  +   1279d ago
Do journalists understand gaming any longer?
RandomDude655  +   1279d ago
Why would they....they no longer even play the games they review.
BeAGamer  +   1278d ago
Sheikh Yerbouti  +   1278d ago
Do they even understand journalism?
goldwyncq  +   1279d ago
Why do I feel that every journalist right now is targeting Sony?
dubt72  +   1279d ago
Because they should; it's a sinking ship.
Flatbattery  +   1278d ago
A little harsh don't you think?

Love or hate them, Sony have a rich history when it comes to gaming, beating them with a wrecking ball when they're trying to pick themselves up is way out of order.

If Apple or Microsoft got the same grief, there'd be anger and lawsuits on an apocalyptic scale.
#15.1.1 (Edited 1278d ago ) | Agree(11) | Disagree(4) | Report
ConstipatedGorilla  +   1278d ago
I'm starting to wonder if there will even be a PS4. When you're losing as much money as Sony is, how can you market an entirely new and expensive console?
sarkthelasee   1279d ago | Spam
hennessey86  +   1279d ago
Sony has made some of the best games of this generation and the last, hell I prefer my xbox 360 but to say Sony doesn't understand gaming is like saying Ferrari don't understand cars
SolidDuck  +   1279d ago
No kidding its like everyone wants Sony to fail. Is it just cause they were on top for so long. I don't get it. I understand they made way more mistakes this Gen. But do these journalists and people who seem to hate Sony so much really think the industry would be better without Sony. If they bowed out like Sega did, and it was just Ms and Nintendo. Is that what these people really want.
Adolph Fitler  +   1279d ago
Every journalist has been targeting Sony since about 2005-06. It has been the biggest media beat up of a company since........forever.
So Goldwyncq, to hear you say you feel every journalist is targeting Sony now, is an understatement.

Sony knows gaming best of the bunch......The problem is, Sony don't know how to cater to the lowest comon denominator, as they make games that are for gamers. They get less of the Angry Birds crap, & more of the WipeoutHD, so even PSN is riddled with full on meaty games, over 10minute hit-athons.

The sad fact is that the gaming world is changing for the worse, & developers have the platforms now to give us less of a game, to allow them the charge for the rest later mentality.
And people are, cheap, by name, cheap by they will buy the cheapest console, the cheapest games & the cheapest peripherals. It's the way the majority think. Sony, may have just gotten too sophisticated for the masses.
MrBeatdown  +   1279d ago
You have got to be kidding me.

First of all, it claims Sony is "far behind" it's competitors. It's true for Nintendo, at least in the case of hardware sales, but the 360 is only a few million units ahead. And you can attribute that lead entirely to the fact that the 360 had a one year head start.

Secondly, the author brings up motion gaming, and wonders why it took so long for Sony to jump on board. That's understanding gaming? Wii, Move, and Kinect's games don't do much of anything to show why motion gaming is the direction to go in. Move is largely irrelevant, Kinect hasn't proven it's worth outside of games in which you dance or exercise, and the Wii is seeing the sharpest drop off in consumer interest and is more or less an afterthought to the core gamer at this point. Sony doesn't understand gaming because they got into motion gaming late? Nobody in the industry even cares about motion gaming at this point. Not one third-party publisher has a noteworthy motion-controlled title in the works. Even Nintendo is putting it aside in favor of touch controls. So, Sony should have jumped on the ship before it started sinking?

Then there's the comparisons to Live. PSN has improved dramatically over the years. They've added in everything from the in-game XMB to cross-game invites. It's even been said by Sony themselves that they are limited at this point by the PS3 hardware. They continue to improve on the services front though. The PS Store and PS+ keeps offering more and more. What more is this guy expecting? Being limited by and having to work within the constraints of choices made six or seven years ago doesn't mean they don't "understand gaming". It's also rather pointless to overhaul PSN on PS3 when the next generation is right around the corner.

The only place where this guy even gets close to having a point is the PS Vita. But it's kind of stupid to say Sony should get out of the handheld market when the system has only had a few launch months and the summer drought to prove itself. The two biggest games, and the biggest season for the gaming industry haven't even hit yet.

But what's most important is what the article completely ignores. Sony screwed up and launched a $600 machine with "no games", that was a pain in the ass to develop for, a year after their primary competitor, and the machine didn't even offer background downloading. Look at it today. Sony made huge strides in nearly every aspect of the PS3. They made some big mistakes, and the competition threw everything they had at them, but Sony bounced back and the PS3 is as good as anything out there, both in terms of it's ability to compete on the market, and in the eyes of gamers. An article like this probably could have made a decent point six years ago back when giant enemy crabs were all the rage, but not today. Not after the PS3's turnaround.
edonus   1279d ago | Spam
edonus   1278d ago | Spam
DanielBryan  +   1279d ago
The Slashgear office area,moments before this piece was written...

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Brettman2008  +   1279d ago

Yes, Sony have made huge strides in nearly every aspect of the PS3. But I think that their earlier mistakes were catastrophic and have hugely contributed to the rise of the Xbox 360 as a successful and profitable gaming platform. Sony has lost a lot of market share from the previous generation, especially in the U.S, and arguably don't have a lot of momentum leading into the next generation. I also think that blu-ray inclusion was an error as it delayed the launch and was costly.

I believe that a PS3 launched in 2005 with DVD and conventional CPU/GPU (at a reasonable price point) would have carried on the momentum from PS2 and blown away the Xbox 360, and, maybe the Wii as well.
#22 (Edited 1279d ago ) | Agree(7) | Disagree(17) | Report | Reply
MrBeatdown  +   1279d ago
That's what I mean. All those decisions contributed to their mess, but they were made in 2005 or 2006. Sony's still dealing with them today, but you can't use that as a basis for saying they don't understand gaming today. You have to look at what they've done since then. You have to look at how they've addressed their problems. In the case of PS3, they turned it around completely. It shows they are on the right track. They understood their problems, and did what they could to address those issues. That doesn't make me question whether or not Sony "really understands gaming".
Brettman2008  +   1279d ago
You make good points and they are now mostly on the right track. I do think that they don't really know what to do with the Move controller, and, I question their big push with first party games when Microsoft is selling about as many Xbox 360's with less first party games. The hard core gamers love the diverse range of first party games on PS3 but these games mostly sell less than the Xbox 360 exclusives, and, the hard core community seems to be diminishing as the number of casual gamers grow who wouldn't know an exclusive game from a third party game.
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ExCest  +   1278d ago
If the PS3 released with a DVD drive, what would have happened? Then they would need to release two versions of their games. A blu ray and a dvd version to satisfy two groups of their consumers now. It would be dumb and costly to even think of such a direction.

blu ray was expensive but it became such a great reason to get a PS3
Morpheuzpr  +   1279d ago
I just wish the internets wouldn't have ruined gaming beyond repair...
ChunkyLover53  +   1279d ago
They more or less understand the hardcore gamer, the gamer that pays a premium for a console and likes hardcore games, what they don't really seem to understand right now, is that you need to attract more then hardcore gamer's to be successful. Casual's and families are both groups Sony had with the PS1/PS2, but they clearly lack those groups with the PS3. I know they tried to get the casual market with the Move, but they haven't really supported it. They are making a late push for families, but it might be a bit late for that.

Hopefully they release the PS4 at a competitive price, and hopefully they do a better job at having a machine that appeals to everyone right from the start.
StraightedgeSES  +   1278d ago
The PS4 needs to be marketed towards everyone like the ps1 and ps2.
kent80082007  +   1279d ago
Microsoft knows so much about gaming they invited usher to surprise gamers and bring their E3 presentation to a climax, they partnered with nike for a whole new gaming experience. Kinect is, of course, a triumph with a fine selection of well known hits. Recently they began to focus on tv service, music and movies because they know too much about gaming and they think they'll give the others time to catch up
cuddlemonkey   1279d ago | Offensive
PLAYWATCH  +   1278d ago
andron666  +   1279d ago
Oh yay, the Sony Doom articles return...
cuddlemonkey   1279d ago | Trolling | show | Replies(1)
Mkai28  +   1279d ago
I think Sony is starting to understand saying, why did we buy up all these first parties? We have great exclusives but sales doesn't do good as expected. Maintaining all of theses first parties is getting expensive. We compete with ourselves with are own exclusives. We give the core gamers what they wan't, free online gaming. Yet are competitor makes millions off of they're own service.

We advertised that the PS3 is a Blu- ray player for the softcore and movie buyers. We made our console with the best hardware can buy in 2006. Our competitors have weaker hardware and have majority of the market. Yeah we understand gaming, it's not what the fans want anymore, it's what we want!!
#27 (Edited 1279d ago ) | Agree(5) | Disagree(5) | Report | Reply
Brettman2008  +   1279d ago
The Sony 'Doom' articles are returning because of Sony's financial situation. And, I think, because there is an element of disappointment that Sony has become just one of the competitors in gaming rather than the behemoth that dominated the market in the days of the PS1 and PS2. And when I say dominated I mean that they smashed the competition making mega profits and contributing to Sega pulling out of the hardware business.
#28 (Edited 1279d ago ) | Agree(6) | Disagree(4) | Report | Reply
YodaCracker  +   1278d ago
That's why I don't understand when people compare PS3 sales to 360 and act as if they have been about equally successful being only 3 million units apart. As though Sony and Microsoft started on equal footing this gen... They most certainly did not. The PlayStation brand name alone should have sold the PS3, and it did for the most part. But for the underdog in the gaming industry (Microsoft) to even come close to PS3 sales, let alone surpass them, is nothing short of a triumph. So when one is arguing that the PS3 is equally as successful as the 360 because of hardware sales, they must remember that the 360 has tripled Xbox sales, while the PS3 has cut PS2 sales in half. One company is just hitting their stride for a bright future, while the other seems to be on the way out the door.
#28.1 (Edited 1278d ago ) | Agree(1) | Disagree(1) | Report | Reply
Xperia_ion  +   1279d ago
More porridge *doom articles* please sir.
Lucretia  +   1279d ago
obviously they understand gaming. they are the only ones making new IP's. its been 4 years since MS made a new IP. and nintendo has their last 3 and only 3 new IP's this gen, xenoblade, pandora's tower, last story.

if sony was like MS or nintendo we would be playing kinect or wii motion type games, and playing the same games forever (Aka halo 50 and mario 2089
Puddlejumper75  +   1278d ago
Wii Sports is also new. I could name others but it's already been proven you are a senseless hater who will only respond with personal attacks and act like personal opinion is some how fact.

Truth is you only know of those games because you were crying about Nintendo not having any new IPS and people pointed out how wrong you were. There are more than that on the DS and 3DS but its a waste of time because you let your hate and ignorance guide you rather than pay any attention to actual facts.

Sony's problem is that they started out casual allowing anything on their console and then they got cocky and started listening to people like you about what the PS3 needed. Just like Nintendo did at one point and paid dearly for it..

Yes I'm sure you consider Barbie, Rugrats, Power Rangers to be hardcore titles but honestly they are casual games that kids enjoy and they forgot that with PS3 which is why its dead last now.

Now I'll await your amusing fact less and childish response that wont prove anything I said wrong because not a fact will be given and not a f*ck will be given by me about anything you have to say.
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Lucretia  +   1278d ago
wuuuuuuu?????? wait so your psychic? :O holy EFF.

no moron, I have a wii, got it for 100 bucks when i worked at gamecrazy. fav game on it is muramasa Demon Blade and xenoblade.

dont be a douche. ur the one who was offended. Im not sure what side ur on, MS or Nintendo, but i just hope your enjoying your games. and hats off to you for pointing out im a child and love barbie and rugrats. so many things i never knew about myself.

the wii downstairs musta been my imagination lol.

fact is the wii had good games, just not alot of them, it had the same old mario, zelda, metroid. but for new IP's it wasnt many. I count about 20-25 good games on the wii, thats nothing compared to my ps3 library.
jessupj  +   1278d ago

I don't understand all this hate toward Sony when they're actually catering to the gamers and are the only ones bringing out new ips.

You would think gamers would be for the company that is arguably the only one for the hardcore gamers.

Crazy world we live in.
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