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Thousands Quest for Flavor in Mountain Dew's New MMO

In yet another attempt to bring together the worlds of Mountain Dew and videogames, PepsiCo created the DEWmocracy. This Massively-Multiplayer Online game casts players as "an anonymous hero that rebels against the the forces of uniformity and seeks a new world, and a new elixir, that will change everything". That must be pretty interesting because hundreds of thousands of gamers have already begun doing the Dew.

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