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id Software Wants to Borrow Valve’s ‘Half-Life 3′ Marketing Approach

There are two schools of thought when it comes to marketing a game. One requires the developer be patient and trust that the project they are working on is one that the market desires, that they will go absolutely bananas over once it is announced. The other, however, is a more community-based approach, whereby the project is allowed to evolve under the watchful eye of curious gamers, and makes several appearances at numerous press and trade events.

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joab7771450d ago

What approach is that? Let others rant and rave about a games long absence while the company pretends they don't hear you, never squashes rumors, and releases game after game and update after update after update after...for every other game that is theirs, while being silent and standoffish about said game.

Yeah, every company should use that approach, Especially activation .

joab7771447d ago

No. Actually, it would be great if activation did use the silent treatment once and a while.

Knight_Crawler1450d ago

The Gabe approach where he gets off on fanboys asking for HL EP 3.

Rumor has it that Gabe buys a tub off chocolate ice scream and rubs it all over his body while he read HL EP3 comments.

shutUpAndTakeMyMoney1450d ago

This means they would have to make pc lead platform again. console gamers don't play that. A sequel a day keeps innovation away.

kevnb1450d ago

You have to make something like half life 2 first. Its been too long since you have released a truly remarkable game.

AO1JMM1450d ago

The complete lack of marketing approach?

aliengmr1450d ago (Edited 1450d ago )

So the idea is that if they not shown RAGE off and just surprised us with it, we would have what? Not seen its flaws?

It wouldn't have mattered. On the PC, I don't see that whole mega-texture thing as any more than a gimmick. The idea was cool, but up-close the textures looked like garbage.

The game was okay. No matter what marketing approach they took, gamers were going to see RAGE in all its "okay-ness".

Their current marketing approach, of passing the blame for RAGE's failures to gamer's preconceived notions while being completely ignorant of its flaws, thus not learning what to do better the next time, has really got me worried for Doom 4.

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