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Submitted by Mystery-Food-X 1280d ago | news

id Software Wants to Borrow Valve’s ‘Half-Life 3′ Marketing Approach

There are two schools of thought when it comes to marketing a game. One requires the developer be patient and trust that the project they are working on is one that the market desires, that they will go absolutely bananas over once it is announced. The other, however, is a more community-based approach, whereby the project is allowed to evolve under the watchful eye of curious gamers, and makes several appearances at numerous press and trade events. (Culture, Half Life 3, iD Software, PC, PS3, Valve, Xbox 360)

joab777  +   1280d ago
What approach is that? Let others rant and rave about a games long absence while the company pretends they don't hear you, never squashes rumors, and releases game after game and update after update after update after...for every other game that is theirs, while being silent and standoffish about said game.

Yeah, every company should use that approach, Especially activation .
conjurdevil  +   1280d ago
did you mean activision?
joab777  +   1277d ago
No. Actually, it would be great if activation did use the silent treatment once and a while.
Knight_Crawler  +   1280d ago
The Gabe approach where he gets off on fanboys asking for HL EP 3.

Rumor has it that Gabe buys a tub off chocolate ice scream and rubs it all over his body while he read HL EP3 comments.
shutUpAndTakeMyMoney  +   1280d ago
This means they would have to make pc lead platform again. console gamers don't play that. A sequel a day keeps innovation away.
kevnb  +   1280d ago
You have to make something like half life 2 first. Its been too long since you have released a truly remarkable game.
AO1JMM  +   1280d ago
The complete lack of marketing approach?
aliengmr  +   1280d ago
So the idea is that if they not shown RAGE off and just surprised us with it, we would have what? Not seen its flaws?

It wouldn't have mattered. On the PC, I don't see that whole mega-texture thing as any more than a gimmick. The idea was cool, but up-close the textures looked like garbage.

The game was okay. No matter what marketing approach they took, gamers were going to see RAGE in all its "okay-ness".

Their current marketing approach, of passing the blame for RAGE's failures to gamer's preconceived notions while being completely ignorant of its flaws, thus not learning what to do better the next time, has really got me worried for Doom 4.
#5 (Edited 1280d ago ) | Agree(0) | Disagree(1) | Report | Reply
glennco  +   1280d ago
iD are irrelevant these days.
mananimal  +   1280d ago
im not gonna lie," I hate Gabe Newell's guts", cant stand the guy, He doesnt give a flyn shit! about the gamers feelings.....I dont care what great storys the Industry Journalist write about that fat pig, he's a dick, a rich prick, whose agenda driven,....No way should fans EVER have to wait 5+ freakin years between "Episodic Content", its beyond absurd.

Episode 1, then 2, & Valve drops off the map with no clear cut info on Episode 3, I will never forgive Valve for it, never. They should have given the fans info on what was going on, & who really knows whats going on with 1 ,if not the Biggest 1st person shooter story driven franchises in gaming History. Its totally unfair, & you'd have to be a unfeeling gestopo tyrant prick, to treat the fans in this way. He's a Liar, I dont believe or care about anything Gabe says, Bring the game out or shut up, I dont care nor will i spend 1 red cent on any other Valve related products or services.

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