Saints Row is part of a fast growing series in the gaming industry. It was started as an open world crime game where the player’s created character gets involved with a gang called the Saints. As the story progresses into Saints Row 2, that same character becomes the leader of the gang, being one of the most ruthlessly violent characters around. With the releases of Saints Row: The Third, player expected that same aggressive feeling. Fans craved the brutal character that they created, that they became. In order to attract a new fan based developers, Volition, and publisher, THQ, decided to take this serious yet humorous franchise in a new direction. While fans of the series longed for the next installment of the Saints Row series following how the games were in its past, what they were given was something totally different; a funny, cheesy storyline and so much outlandish content that the game was about making a fool of yourself more so then being the well respected kingpin as the player was before.