Ask a Dork: Developers & IPs

This week's Ask a Dork is focused on which is more important to branding, the company behind the game or the IP in front of the game.

[CouldHaveYelledUiiW]

I like seeing New Devs working on IPs. Esp. if the IP is stagnant or has run a story arc (usually on the 3rd iteration).

It does not always pay-off but it can.
If nothing else you get a new way at looking at the IP- or a new injection to its usual game play.