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Speculation About Toshiba's Superbowl Ad Spot and Possible "Killer Announcement"?

James Segars of Formatwarcentral writes, with Blu-ray victory-cries building to a deafening roar, consumer electronic stores dropping support for HD DVD hardware, and a relatively wan response from the remaining HD DVD supporting studios, everyone is looking to the HD DVD advertisement in the Super Bowl for an official word from Toshiba/HD DVD.

Will they pull out the big guns - announcing both the 51gb discs and a stellar slate of exclusive content - or will they be resigned to promote what many believe to be a "fire sale" for their third generation players?

On a different note, there are many rumblings that another killer announcement is on the way, to fall conveniently within the one-month anniversary of WB's defection. While these whispers could be nothing more than fluff, it would be ideal for either side to enact the next stage of their attack. For Blu-ray, any further success - acquisition of another HD DVD supporting studio - will likely result in the immediate death of HD DVD. On the other hand, if Toshiba's $2.7 million purchase of Super Bowl airtime is any indication, perhaps they do have a couple tricks up their sleeve.

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Cyrus3653401d ago

IT shall be interesting what HD-DVD does with their big Super bowl spot, and I wonder what the Rumbling of a big "killer" announcement is?

diatom3400d ago

They bought this time months ago, long before they were declared dead and now they are stuck with it. We will probably get more Shrek and Transformers... Yawn....

mikeslemonade3400d ago

They should do something useful by sponsering nachos because im craving for some nachos when I watch the superbowl. Forget this resistance in the format war.

mikeslemonade3400d ago

They should do something useful by sponsering nachos because im craving for some nachos when I watch the superbowl. Forget this resistance in the format war.

ravinash3400d ago

We all know how HD-DVD are refusing to die.
I guarantee that 30 seconds of bull faces lies about how well the HD-DVD brand is doing and that its still the future *NOT*.

+ Show (1) more replyLast reply 3400d ago
ReconHope3401d ago

of an announcement..sigh

resistance1003401d ago

'a stellar slate of exclusive content'

Can 2 companies which really only a limited number of decent films recentely really provide that.

TruthBTold3401d ago

they wouldnt pay 2ml to resign from the war, what could they possibly have "up their sleeve"?

Roller3401d ago

Their gonna announce that they back blu-ray:P

xc7x3401d ago

it'd make better sense doing that than keep on what they're doing

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