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You’re No Better than Zynga

GameFront: This week, gamers raised their hands in celebration as news of Zynga’s inevitable downfall greeted their eyes and filled their brains. “Ding dong,” I imagined they cried, “the witch is dead.” Indeed, the creators of FarmVille, whose CEO famously stood against innovation and proudly celebrated the freedom of a business to “be evil,” has finally learned what happens when you take and buy and consume without ever thinking to build something for the sake of long-term security. The company is suffering because it built itself on a foundation of quicksand, relying on a tiny amount of paying users for revenue and an insecure relationship with Facebook for stability.

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