Why New IPs Keep the Industry Alive

"Recently a representative of Sony, Fergal Gara, explained that Sony intended to keep publishing new IPs well into the life of the Playstation 3. Despite having a next-gen console in development, the emphasis on new IPs has not slowed down for either Sony or Microsoft: both consoles continue to acquire and publish entirely new games to the market."

[ame22]

Obvious is obvious. Sony makes the statement and it generates hits so before losing any steam, journalists desperately cling onto the remnants like hungry hyenas. Gaming journalism at it's finest.

[QuantumWake]

I thought we already had an article about this posted on N4G? Why post another? Unless there is something I'm not seeing here.

[Emilio_Estevez]

b/c old IP's can't exist if they aren't new at some point?