100°
Submitted by Naners 628d ago | news

Activision Blizzard: Reporting Profits & Loss of WOW Subs in Q2 2012

Bucking the trend set by fellow game developers Microsoft, Nintendo, EA and Sony, Activision Blizzard has announced a net income of $185 million for the 2nd Quarter of 2012.

The net gain was thanks to strong console and PC sales, which easily offset the surprising loss of 1.1 million subscribers from their flagship MMO, World of Warcraft. That being said, World of Warcraft subscriptions remain a strong 9.1 million. (Activision Blizzard Inc., Call of Duty: Black Ops 2, Call of Duty: Modern Warfare 3, Diablo III, Industry, PC, PS3, Skylanders Giants, Skylanders: Spyro's Adventure, World of Warcraft, World of Warcraft: Mists of Pandaria, Xbox 360)

cgoodno  +   628d ago
Why would people expect a sudden loss in money if subscriptions drop? They'd still make a ton of money if they only had 5 million subscribers. And then you add in Diablo 3, and it's ridiculous.
Beate  +   628d ago
I don't think anyone is ignorant enough to expect Activision to lose money. The fact is though that they are greedy. And them losing 1 million subscribers, even though they will not lose money, is a way to show the company that people are losing interest in their product. I know it is too late for them to fix the mess that is WoW, but I do wish to relive the glory days of The Burning Crusade.
#1.1 (Edited 628d ago ) | Agree(3) | Disagree(0) | Report | Reply
DudeJets  +   628d ago
Tbc sucked. Imho worst expansion. Then again I skipped cata.
Mainsqueeze  +   628d ago
TBC and Vanilla are the best days of WoW. I also think that alot of those ppl that left will return when Mists of Pandaria comes out.
Naners  +   628d ago
Yeah, The Burning Crusade was actually challenging and adding meaty content unlike Cataclysm. Even at 85, Sunwell isn't a snooze fest, and one of my favorite things about WOW to this day, other than dancing male Tauren Druids.
Wizziokid  +   628d ago
Blizzard have nothing to worry about in terms of WoW unless they loose another 7/8 mil subs, they are fine.
GREW50ME  +   628d ago
The only reasons warcraft is successful right now : #1 installed base. #2 Asain gold farmers buy hundreds and hundreds of accounts each.
simonrope  +   628d ago
Reason wow loses players: https://www.molten-wow.com/

and you can see why. wow should go free to play.
Naners  +   628d ago
@Beate ~ Agree! (I just fail at replying once again.)

It's not that I want to see Acti-Blizzard crash or fail or anything extreme like that. I've enjoyed a lot of their products in the past, and I still do.

But I think it's been a long time coming for WOW to start losing steam, and allow us opportunity to see more non-WOWesque titles come out on the MMO scene, because as long as it sits on its throne, companies that want to make an easy buck are going to want to clone it.

I thought it was a ton of fun Vanilla/Burning Crusade, but I for one am waaaay tired of having to hear all that crud about how WOW IS BEST #1 SUPER MMOZ. And even more tired of seeing blatant reskins of the game. (SWTOR *poke poke* right to the skill trees.) Here's to maybe the loss of non gold seller accounts to open their eyes a bit. (I hope.)
#5 (Edited 628d ago ) | Agree(0) | Disagree(0) | Report | Reply

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

Grim Dawn crafting has now been added – Multiplayer in July

16m ago - A development update from Crate Entertainment’s CEO Arthur Bruno informs us that crafting has now... | PC
20°

Spate OST Review – A Slow Burn | Twinfinite

16m ago - Matt from Twinfinite writes, "I wrote in my original review of the game that the music relied mos... | PC
10°

Jim & Yahtzee's Rhymedown Spectacular PewDieBait

18m ago - Put on your poetry hats and join two of the greatest wordsmiths of our generation as they fill yo... | Culture
30°

Let's Play - FIFA 14

18m ago - It's Lads vs. Gents playing FIFA 14 in this week's Let's Play Wednesday. | PS2
Ad

Enter to Win a PS4 and More!

Now - We are buying one lucky N4Ger a PS4 just for commenting on any N4G story! | Promoted post
20°

Top Ten Film-Based Games That Actually Don’t Suck (Even Though They Should Have)

18m ago - The great thing about video games is that it’s usually a unique tale, you can do things you can’t... | Arcade
Related content from friends

GamesRadar

CheatCC

Gamewise