Why Star Wars: The Old Republic Failed

GR writes: "I was one of many who invested in the Collector’s Edition and thought it would be the long-awaited game that would help me shelve World of Warcraft for more than just a few months. After playing for about a week it started to sink in that the game had some design flaws, some of which were polarizing. Admittedly no game is perfect, but for a game that had in the neighborhood of 200 million dollars invested in it I expected more, and apparently I wasn't alone. After fewer than eight months it has already been confirmed as a free-to-play title, making it one of the quickest MMOs in history to hang its subscription hat. It almost doesn’t even make sense… or does it?"

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Abriael2327d ago

Failed? The game looks pretty alive to me. Tabula Rasa "failed". SWTOR is still going and will for years.

Another bandwagony article with absolutely no clue.

JonnyBigBoss2327d ago


Nonperformance of something due, required, or expected: a failure to do what one has promised; a failure to appear.

If you think a $200 million game made by BioWare—who said the game will never go free-to-play before launch-going free-to-play within eight months isn't failure, I have no idea what is.

Sure, it sold a lot of units, but it hasn't even made back half of its investment.

You can call it bandwagony all you want, but don't say I have no clue. I've lived and breathed MMOs for more than a decade. I can tell you absolutely everything you could ever want to know about SWTOR because I followed the game for three years before release. Hell, I bought the Collector's Edition.

Your problem is you took the word failure way too personally. Would it make you happier if the title were Why Star Wars: The Old Republic was successful? That wouldn't even make sense.

Abriael2327d ago (Edited 2327d ago )

If I had a penny for every person that "lived and breathed" MMOs for "more than a decade" and has absolutely no clue I meet, I'd be on a yacht anchored in front of a tropical island. I meet quite a few every day by using the group finder on multiple MMOs.

You actually don't have the slightest solid data to assess how much it "made back" of the investment, nor how much it'll make in the future. As a matter of fact, EA was clear in sating that 500k subs would be enough to break even, and guess what? If you had a clue and followed their latest earnings conference call, you'd know that they're still way above that mark.

Only someone without a single clue would use a final word as "failure" about an enterprise that isn't even near the end of its lifetime, with a lot of potential for the future.

Someone without a single clue, or a hater that can't express a concept without the use of hyperbole. That may be your problem.

rdgneoz32326d ago

@Abriael You know they're saying they only need 500k subscribers now, but before they were saying they needed 1 mill to break even ( ). And at the moment, some sites are suggesting they're dropping below that 1 mill mark ( http://www.computerandvideo... ), so them saying 500k to look good after having said 1 mill before might not be too far off.

It may not be a complete and utter disaster, but its a far cry from being a huge financial success they were hoping it would be. What word would you use to describe a project that cost 200 million to make and then announces its going free to play within 8 months?

Mainsqueeze2326d ago

Ahh its a sad day when one bubble trolls are also journalists trying to be taken seriously. Look i stopped playing SWTOR along time ago because it has some major flaws, but it hasn't failed, not by a long shot. I agree with everything Abriael said. Didn't click the link either btw, just trying to get hits.

alexcosborn2327d ago

Failed is an awfully strong word my friend. I'm very interested to see how the move to F2P will impact its future.

solar2327d ago

The game lacked end game content. After you did KP or Soa hardmodes you stood around for a week to do it again.

dbjj120882327d ago

It failed. That's for sure.

alexcosborn2326d ago

It's a real shame too. BioWare's approach to story in an MMO was pretty cool.

But if you don't have enough of a compelling end game to keep players coming back, they obviously won't be sticking around.

CJQNSNYC2327d ago

Why do people continually state their opinions as though they were facts? Failure would mean the game no longer exists and did not turn a profit. Whatever your feelings about the game may be, the game is hardly a failure. Has not met expectations as of yet is more accurate, but then again, it still has a future ahead of it.

aliengmr2326d ago

Not if they failed to do what they set out to do. You don't spend $200 to $500 million to create an average MMO. You spend that much to compete directly with WoW. In that sense it was a failure.

The game itself has not failed as a game, but it failed as an investment. It failed to become EA's WoW, which was one of the reasons it was created.

The goal was never to make a new Star Wars MMO. That could have been done at a fraction of the price. The goal was either to dethrone or compete directly with WoW. This is obvious in its design and going with subs from the start.

SWTOR may be a great game, but it isn't the game EA/BioWare needed. They were the failure not the game.

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