Quantcast
100°
Submitted by Gran Canaria 294d ago | news

Iwata: Nintendo's basic strategy is to expand the gaming population and make people smile

ONM writes: Nintendo President Satoru Iwata outlined Nintendo's strategy in a personal message delivered in Nintendo's annual report. Once again, Nintendo's aim for the future is to expand the gaming population across the globe but he also wants the company's games to make people smile. (3DS, Nintendo, Nintendo DS, Wii, Wii U)

miyamoto  +   294d ago
" make people smile "

I thought The Beatles made people smile many years ago. LOL!

" expand the gaming population across the globe"

so its the same old Wii strategy... wait for the newborn kids be old enough to hold a controller ...I get it. Bam1 gaming population expansion! Same ole Mario game is waiting for the next generation of kids.

what happened the hardcore strategy?
#1 (Edited 294d ago ) | Agree(13) | Disagree(9) | Report | Reply
Irishguy95  +   294d ago
This new strategy makes more money.
iamnsuperman  +   294d ago
It made money because at the time there wasn't a really a cheap social, mobile platform to play games on (i.e. a credible competitor in this area). I am not sure how they are going to expand the gaming population when millions play social/mobile gaming.
#1.1.1 (Edited 294d ago ) | Agree(1) | Disagree(3) | Report
tigertron  +   294d ago
Yes, but its very short term. If you look at Nintendo's current position they're not doing so well right now.

Still, I'm sure the Wii U will be a success.
Jadedz  +   294d ago
They're included?
Nintendo has specifically crafted a Controller for traditionalist who prefer the "regular controller with thumbsticks" method. It's called the "Pro Controller" (not sure if it's the device's official label), both thumbsticks are symmetrical to each other (to appease the Sony fan base), and it's form has been inspired from the Xbox 360 (with slight enough alterations to prevent an infringement lawsuit).

The Wii/NDS was developed for "anybody, and everybody" in mind. The NDS achieved what it said out to accomplish, though the Wii was considered a novelty device by a certain amount of traditionalist gamers.

Nintendo isn't trying to directly compete against their others rivals. My understanding is; they want consumers to accommodate the Wii U with their everyday electronic devices (Basically - Wii U/ PS3/4, Xbox 360/720, Tablets, Smartphones, Androids).
clintosuper   294d ago | Spam
sidar  +   293d ago
"what happened the hardcore strategy?"

It auto evolves.
People who call themselves hardcore had their hormones kick in.

I'm 24 myself and I can enjoy Nintendo titles. And there is always thirdparties/PC/Steam
AWBrawler  +   293d ago
you talk is if mario is a bad think, or as if expanding the market is bad. And Nintendo still makes hardcore games, but their Blue Ocean games like Mario, just sell more.

metroid is hardcore
zelda is hardcore
steel diver is hardcore
advance wars is hardcore
fire emblem is hardcore
pokemon can be considered hardcore
f zero is hardcore
starfox is hardcore
disaster day of crisis is hardcore
Nintendo is working with tecmo on Ninja Gaiden 3 which is easily hardcore
kid icarus is hardcore
cursed memoirs is hardcore
i could do this all day..........
ALLWRONG  +   293d ago
Nintendo just does what they been doing for the last 30 years. It works.
doogiebear  +   293d ago
I love Nintendo. Glad they're making money. But ever since Iwata has been heading things since the Gamecube to the Wii, I think he's clueless when it comes to what core gamers want. I'll be skipping on the Wii u. They'll never return to the NES, SNES, N64 glory days. Only casuals are kept happy.
#1.6 (Edited 293d ago ) | Agree(0) | Disagree(4) | Report | Reply
AWBrawler  +   292d ago
I'm not a casual, and I'm kept happy
CommonSense  +   294d ago
no business for profit in the history of anything has ever set out to "make people smile."

it's just marketing.

truth:

"Nintendo's basic strategy is to maximize profits by providing a product (or service) that they believe people want to buy."

just like every other business
#2 (Edited 294d ago ) | Agree(8) | Disagree(1) | Report | Reply
Salamander  +   294d ago
"no business for profit in the history of anything has ever set out to "make people smile."

Case in point, arent comedians in the business for profit?. Would it not be fair to say that Nintendo are also in the business to make people smile? afer all would they be where they are now if they did not make people smile?

I know your not having a dig at Nintendo, your just using your common sense. But im sure everyone understands that they are a business just like any other. If they can make you smile, then it just might be worth every penny.
Puddlejumper75  +   294d ago
Yeah cause unhappy consumers are always willing to give you more money.

Grats kid so far you got the dumbest comment of the month on N4G but its early so youmay lose it.
Farsendor1  +   294d ago
well hopefully some of those new gamers became hardcore gamers.

games are games and if casuals want to call themselves gamers i say let them.

they become gamers and the gaming world grows which means more games.
user5467007  +   294d ago
I don't want the gaming population to expand, they tried expanding it and succeeded with the Wii bringing in the casual audience term and now developers have become to focused on widening the audience instead of focusing on their already established fan base

You either like games as they are or you don't...whats the point trying to convince someone to be interested in games.
mike1up  +   293d ago
I am trying to be less confrontational (2 positives, then a negative)...

Postive: I think that I know what you are trying to say, "stick with your base". I respect, and agree with that statement. The music industry is a great example. Imo too many artist/bands sound completely different by their 2nd or 3rd albums. There is nothing in this world that turns a "true fan" off more, than betrayal.

Positive: The video game industry owes their riches to their fans, no doubt about it. Developers should never forget the fans that got them to where they are today. I agree that profitable (mass) target audiences come and go, and can be fickle. You cannot force loyalty, only reward it (or lose it).

Negative: Don't say that you don't want the gaming population to expand. It is far too bold of a statement for you to try defend, and it makes you sound "small". I have been gaming for over 20 years. One of my fondest memories, of all time, was when my girlfriend tried Zelda for the first time. Keep in mind, that this is a person that has only used the Wii for: Wii Fit, Wii Sports, Mario Kart, and Netflix. She quit playing Twilight Princess after the first dungeon, and hasn't picked it up since then... but Mike, she tried it.

Mike, everyone needs help during some time in their life. It might be with finances, personal issues, or even hobbies/interest. Would you have the courage to try a new game, late in the series, knowing absolutely nothing about it? Imo, few people would. Everybody needs a little push, or helping hand, now and then.
#4.1 (Edited 293d ago ) | Agree(6) | Disagree(1) | Report | Reply
doogiebear  +   293d ago
^ Very well said sir!
goldwyncq  +   294d ago
In other words, to take over the world with video games.
mochachino  +   294d ago
I'm wasn't smiling at Nintendo's E3 presentation....or the speculated system specs...or launch line-up.

Hopefully the price will make me smile, common $250!
neutralgamer19  +   294d ago
Youve already taken over the 3 to 16 crowd which has made you tons of money. That will not change adults have different preferences that market is already locked and sewn between Micro and Sony so thats not happening. We already see the route wii u is going and it is the route of the wii no matter how many old ports you put on your system.
corrus  +   293d ago
I had said many times Nintendo never gonna change never they always will make the same games again and again
mike1up  +   293d ago
I know that you have said "that" many times before, but what does that have to do with this article?
LOL_WUT  +   293d ago
I don't know how I feel about this it seems to me like Nintendo is aiming for the casuals yet again.

@ sidar "It auto evolves." LOL
sidar  +   293d ago
Does it matter what you feel? In the end you would bash them anyways.

Nintendo didn't go with the "casuals". It just so happened that the casual crap over weighs the so called "hardcore" games.

Why the hell would they want to annihilate a consumer base and miss out on money?
Nintendo will ALWAYS make casual games. Just look at their NES library.

Nintendo will continue making what they have always been making. So on what basis are you judging them? Mario, Zelda, metroid, etc. Were there since the NES days. Mini games were there since the nes day. Party games were.
It was called FAMILY-COMPUTER FFS.

What will make them hardcore? A controller? Give it a break. So far the launch lineup is filled with mostly "hardcore"games.

People like you need to drop this BS act and stop thinking they know what is best for gaming. Enjoy the games you like and stop labeling stuff to make yourself feel more masculine.
#9.1 (Edited 293d ago ) | Agree(4) | Disagree(1) | Report | Reply
ronin4life  +   293d ago
Not only do that, but they are successful at doing what they've always done.

The same can't be said for Microsoft or Sony, at least not to such an extent. Especially seeing as how they are consistently posting losses, while Nintendo just came back from their FIRST loss in decades after only 1 year.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Disney Infinity Monsters University New Images, Trailer and Features

3m ago - New Disney Infinity Monsters University Play Set features, trailer and screenshots revealed. | Wii
10°

Damsels In Distress - The Scared Gamer Girls Play: Slender The Arrival

4m ago - "“Damsels In Distress – The Scared Gamer Girls play…” is a series where our most terrified site m... | PC
10°

Maximum PC | Benchmarked: Nvidia GeForce GTX 780

5m ago - Maximum PC: Today Nvidia pulls the wraps off its $650 GK110-based 700 series flagship card, the G... | PC
40°

One Piece: Unlimited World Red – first scan

15m ago - Take a look at the first scan from One Piece: Unlimited World Red. | 3DS
Ad

PS4 Giveaway!

Now - We are giving away a PlayStation 4,read our full blog post to find out how to get one. | Promoted post
40°

10 Most Addicting Games

16m ago - When coming up with this list of the top 10 Most Addicting Games, we had to put aside whether or... | Arcade