It was only about five years ago that Netflix started streaming video content via the Web, changing the way we watch movies and TV shows. They weren’t the first mover; Apple has offered video via iTunes store since 2005. But Netflix has found the most success, with 23 million streaming subscribers in the U.S.; a study last year claimed Netflix account for 32.7% of peak U.S. Internet traffic.
Keep in mind that Netflix continues to face a huge number of rivals - Apple, Xbox Live, PlayStation Network, Amazon and Hulu, among others. Meanwhile, some content producers, including Sony, have begun to mull cutting out the middleman to boost returns.