Highdefdigest reports that Toshiba is taking its message to the largest marketing platform on earth, Toshiba has plunked down a reported $2.7 million for a 30-second spot on this year's Super Bowl telecast.
Of course, the Super Bowl is more than just a football game; according to a research study conducted by trade group the Consumer Electronics Association and advocacy group Sports Video Group, more than 2.4 million HDTV sets will be sold due to Super Bowl XLII.
Sally said that Toshiba's 30-second Super Bowl spot would highlight the company's HD-A3, HD-A30 and HD-A35 HD DVD player, all of which saw significant price cuts a week after Warner's move to Blu-ray exclsuivity.
At press time, there were no plans for a Blu-ray counter-offensive during this year's Super Bowl, with BDA spokesman Andy Parsons telling Home Media Magazine that he didn't believe a Super Bowl ad would convince consumers that HD DVD will win the format war.
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EK Cooling allegedly has slipped itself into a hot soup of seemingly endless financial woes, where it has not paid its staff, suppliers, and contractors for many months as the company is facing liquidity problems and a surplus of inventory left unsold, stuck in the warehouse for a more extended period. Gamers Nexus investigated these claims made by former and current personnel, where he found trails of unpaid bills lasting as long as three to four months and unpaid raises that accumulated for almost a year.
EK Water Blocks has two entities—a Slovenian-based headquarters and a US-based subsidiary, EK Cooling Solutions. Steve narrated the series of events in detail, stating that the company was reportedly irresponsible and negligent regarding payment. Consequently, partners and employees are forced to share the burden of alleged mismanagement. It all begins with its extensive range of products, leading to a surplus of goods. EK has over 230 water blocks, 40 liquid cooling kits, 85 reservoirs, 40 pumps, 73 radiators, and 212 miscellaneous accessories.
Yes this is not about video games directly but indirectly this will impact the pc gaming/workstation space hard.
This company is massive one of two in the water cool space so if it goes poof then thousands out there have no spare parts or half built computers.
SO yeah i know not about a video game but think of it as amd leaving the pc space but this is ekwb that could be leaving water cooling in the pc space
Jayz2cents a supporter of there products also has issues
https://www.youtube.com/wat...
As someone that has built a watercooling rig. EK is big, but there's so many numerous watercooling part companies out there. EK's stuff isn't exactly amazing quality for the price compared to others either, it's just ok. Much like Corsair. The impact would be negligible long term. For perspective the majority of my parts are XSPC, at most I use EK for my gpu waterblocks and fittings. Both easily replaceable.
Looks like Toshiba isn't about to quit, and if I were in their shoes, I'd do the same. IF I was about to offer Warner about 200-500 million to switch sides, it's time I use that money to aggressively bring prices down (They have), and make a huge ad campagin, as last ditch effort, to move units.
Just bought the A3 last night.. 148 bucks at Futureshop of course with 7 free movies ;)