Game Design Expo: EA's McCarthy on Designing for New Audiences

New audiences demand new considerations, and at the Vancouver Film School's recent Game Design Expo, Dave McCarthy, executive producer of Electronic Arts' Fusion business unit, used two examples from his company's experience -- EA Sports' Family Play game modes and the development of the family-friendly EA Playground, to illustrate how new control schemes and a shift in development focus can help developers build games for everyone. (Dev, EA Playground, Wii)

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