A project which aims to reduce childhood obesity by encouraging children to play on the Nintendo Wii console has been dismissed by campaigners as a gimmick.
Schools have trialled so-called "active" computer games, which require gamers to do more than simply press buttons, to improve exercise rates.
The (UK) Department of Health has endorsed a scheme designed by the Droitwich and Worcester City School Sport Partnership, which won an award last month.
The programme designers found "active" console games, some of which require users to mimic the actions required for real sports, increased participation in physical exercise.
But Nick Seaton, chairman of the Campaign for Real Education, dismissed the idea.