Ubisoft CEO, Yves Guillemot, recently told Gamasutra that long console cycles are stifling innovation and the creation of new IPs (Intellectual Properties). Nearly 7 years into the current console cycle, is Guillemot dead-on with his claims or can current hardware satisfy consumers?
In an effort to sustain long-term profits, Microsoft and Sony opted to adopt a longer than usual console cycle.
First out the gate, Microsoft happily abandoned the money sinkhole that was the Xbox just 4 years into its life. The company successfully dug their heel into the industry and made “Xbox”
Microsoft couldn’t wait to start “next-gen”
into a recognizable brand. The Xbox 360′s launch proved Microsoft had changed.