The two-man team of artist TJ Fuller and programmer Nate Murray at developer Hiccup had something of a flop with their video game debut: Jacob's Shapes, a simple iPad puzzle game aimed at children. Perhaps children weren't their forte. Perhaps they needed a new audience.
Noticing several videos on YouTube of cats pawing at iPad games (the human-focused kind), Fuller decided to try and make a game aimed just at them, something that could be done quickly just to get something out on the App Store so they could go back to making "real" games. The game has one simple mechanic: an object on the screen (either a laser light or a mouse or, in the latest update, a butterfly) moves around the screen in lifelike patterns, enticing the cat to touch it. Cats are scored on their performance, and the game even incorporates Game Center, to make sure kitty's best scores are saved for all to see.