Although more consumers are watching movies digitally these days through streaming services like Netflix, Hulu Plus, Xbox Live Marketplace and PlayStation Network, the majority of people still like to have a physical DVD – at least for rental. Redbox has capitalized on that need by installing kiosks across the country that offer the latest movies for rent for $1.20.
Last June, the company introduced video games to the mix at $2 a pop, allowing gamers to bypass the post office that other rental programs like Gamefly require. With kiosks set up at grocery stores, gas stations and other convenient locals, the automated machines have become a mainstay for people across the country. Joel Resnik, vice president of video games at Redbox, talks about the growing game rental business and how it’s actually helping the industry sell games in this exclusive interview.