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KingsIsle Creative Director Todd Coleman Explains How Wizard101 Became A Global Success

While Electronic Arts and Zynga steal most of the headlines when it comes to the booming free-to-play games market and Blizzard Entertainment and NCsoft rule the roost in the massively multiplayer online (MMO) games space, KingsIsle Entertainment has managed to best all of these huge companies.

With 25 million registered users and 16 million unique monthly Web visitors, KingsIsle’s Wizard101 is one of the most popular online games for kids ages 8-12. The free-to-play game competes head-to-head with Nickelodeon and Disney online game properties, but does so with completely original characters in a non-licensed virtual world.

Todd Coleman, who serves as vice president and creative director at KingsIsle, as well as co-creator of Wizard101, talks about how this little company exploded into a global success story in this exclusive interview.

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