While Riot Games’ League of Legends game gets a lot of the headlines these days, S2 Games continues to build a successful business around its own Multiplayer Online Battle Arena (MOBA), Heroes of Newerth (HoN). The game publisher and developer has just changed the game by allowing every player immediate access to the entire released hero pool for competition. The developer believes the Heroes Free game model will level the HoN playing field by allowing any user to own all of the heroes and play any game mode at zero cost.
S2 Games Marketing Executive Margeaux Sullivan was at San Diego Comic-Con 2012 and the recent DreamHack pro gaming competition in Sweden. She talks about the new business model and explains how important eSports is for the online game in the video interview below.