John Spinale is senior vice president of social games at Disney. He’s in charge of making sure that Disney takes its big brands and familiar characters into the social gaming market — in the right way. He runs the Playdom division, which Disney acquired for $763.2 million in 2010. Disney bought Playdom because it isn’t as easy as you think to take an older brand into the new medium of Facebook and create a hit game.
Spinale joined six months ago after a stint as the top publishing executive at cloud-gaming startup OnLive. He has had a long career in games and has seen a lot of change. Hal Halpin, the founder of the Entertainment Consumers Association, interviewed Spinale in a fireside chat at our GamesBeat 2012 conference.