ZD writes: Why can Zelda be so addicting sometimes? Zelda addiction happens to many individuals that lay their pretty fingers on a Zelda title. The “holy lobsters this game is so awesome now I can’t put it down” syndrome that quite a few Zelda fans have experienced with the franchise is common but still a strange beast. How can a game franchise that usually doesn’t have online multiplayer, has few in-game rewards after conquering the main storylines for the first time and no extra modes to toy around with continually release installments that spellbind its players? There are always explanations for humankind’s most asked questions, and there certainly is one in this instance.