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What is the Summer of Arcade?

GamesRadar - Since 2008, Microsoft has been featuring five downloadable Xbox Live Arcade games in the “Summer of Arcade” promotion. Some of the biggest XBLA games to date have all come out of it, creating a sort of “summer movie blockbuster” feel to the event, which typically runs through July and August. Generally, Microsoft attempts to incentivize gamers to purchase each of the games with sales and bonuses, giving a few hundred Microsoft points back depending on the number of games bought.

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