The CEO of Electronic Arts has sent a message to investors that its free-to-play business is becoming increasingly lucrative.
John Riccitiello, who is facing questions over his company's share price falling to a ten-year low, insisted that the move into free-to-play is boosting revenues.
"There's a lot of power in free-to-play," he said.
"And by the way, for what it's worth, free-to-play is anything but free. We have lots of games that are 'free-to-play', where paying users are giving us ten, twenty, thirty dollars a month.