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What Microsoft Buying Activision Would Mean For PlayStation

PSLS writes: "Earlier in the week, reports of Vivendi’s interest in selling its stake of Activision Blizzard surged the internet. It didn’t take long for a few major corporations to show interest, and rumored to be among them were Time Warner and Microsoft. While Time Warner or really any other company taking a deal would make headlines, a buyout from Microsoft would send a shockwave across the video game industry, and more importantly make Sony’s job a lot more difficult."

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Dante1121858d ago (Edited 1858d ago )

If MS were to buy Activision and cut Sony out of the CoD games, they'd lose alot of profit (angers investors). I'd be more worried about Activision considering MS handling of their first party dev teams more if anything (Rare).

Edit: Damn, I completely forgotten about Guitar Hero (forgot that Activision owned that franchise). Wonder what happened to it, it was so popular at the beginning of this gen which makes me think, could that happen to CoD if an amazing FPS come out next gen?

Irishguy951858d ago (Edited 1858d ago )

.

Edit----I have no idea what you're talking about bro.../

:x pff the damage is already done.

But really, if MS gets this, it's a massive win for them, for me, it's just another game I won't buy

rdgneoz31858d ago

Nice stealth edit. Guess you found out what Activision Blizzard is :P

Also, from around 2 days ago, "Vivendi, according to Bloomberg, is not finding much success in selling its $8.27 billion majority stake in Activision Blizzard Inc."

jadenkorri1858d ago

even if MS bought activision and limited cod to 360 only, they would lose out on so much money, cod makes alot more money being multiplat system game than being exclusive to the 360. With BF3 out there or another BF coming, killing cod on 1 system would mean those exclusive ps3 players find something else to do. But this is a sale of shares not the company which means MS may have little say in anything.

xPhearR3dx1858d ago

@jadenkorri

If PS3's number 1 selling game (COD) goes 360 exclusive. 360 console sales will sky rocket. And with their $99 Kinect + 360 thing going on, it will bring in the casuals in masses.

dcbronco1858d ago

CoD is a game already seemingly on it's way out. If MS paid billions for the company and cut off Sony they would have a hard time getting their moneys worth out of it. They will still have WoW. But that would be a slow recoup.

@Dante

I'm not sure how MS could do any worse at ruining CoD than Kotick already is. The current model of the every increasing arcadyness and willingness to let bugs persist are what is making so many people move to BF. At least MS would work on the hacking.

pixelsword1858d ago (Edited 1858d ago )

That's a lot of Kinect games...

Their success will rely on their ability to sustain the companies currently under Activision, plus Microsoft will have to keep their hand out of the pie. corporations tend to ruin the companies they buy or deal with, so if MS can keep their fingers out of the pie, they can pull it off.

A second thing is if Activision is going into the red, they will have to fix that as well.

SeekDev1858d ago (Edited 1858d ago )

@dcbronco

BF3 on PC on average has aboot 30000 players, the consoles each respectively double that number (take with huge grain of salt).

http://bf3stats.com/ says Global stats are at 18000 for PC, 37000 for PS3, and 31000 for Xbox 360 (As of right now, I do believe).

Those numbers aren't too great (do consider that it's night time in half the world right now, so again, grain of salt).

Bottom line, people are running away from BF3 in droves. Some reasons, imo, are the dropping of the official servers even though they were later reinstated (damage was still done), BF Premium OPed guns, infrequent patches, Origin only. The BF Premium OPed guns are debatable, but it'd make sense as an incentive for possible buyers, and I don't believe EA has 'integrity.'

miyamoto1858d ago (Edited 1858d ago )

AQuantive
Nokia
Kin
Rare
Yahoo!
Bing
Windows Phone
Zune
Orig Xbox
etc.

bureaucracy and mismanagement?

I know M$ can handle hundreds of billions of dollars in losses but does Activision Blizzard really want to join this bunch?

nukeitall1858d ago (Edited 1858d ago )

If MS where to buy a majority stake in ATVI, they would merely be ensuring platform preferential treatment. MS would not prevent any game from appearing on a competing console due to major losses in profits. However, the cost of acquiring ATVI is so big, I doubt MS would be interrested despite the large number of profitable IPs.

@axelstone:

Did you know MS owns a stake in Facebook? Did you know MS saved Apple from bankruptcy and subsequently owned a stake? MS also makes MS Office for OSX. Xbox 360 is a huge success, and Bing is the second largest search engine. Rare still exist and recently sold over 3 million copies for the original Kinect Sports (more than many hardcore games).

Now, what 3rd party companies do such as Nokia, Yahoo and so on is irrelevant as MS has no control over how they manage THEIR OWN business.

miyamoto1858d ago

My fist console this generation was the 360. I was a huge fan of M$ until Ballmer became CEO. I can't stand that guy! Anything he touches turns into crap.
Bill Gates any day!

But there maybe hope for M$.....to do things right first by kicking Ballmer out!

NewMonday1858d ago

A Big reason for trying to sell is because Kotick knows thy are getting to the end of the line, their franchises have peaked and the digital market will eat their prospects for growth, this is what his kind of investors do, get a company to cash in as much money as it can , raise its stocks , then dump it on someone else.

As for MS $8.27 billion i to much even for them, and they would have to buyout the rest of the 40% shares before they can make CoD exclusive, that would take it over 15 billion, not worth selling just 2-3 million more consoles than the competition, because their is a large segment of gamers that are multi-console owners, and many will just switch to something else .

humbleopinion1858d ago

@axelstone
You forgot Apple: MS Pretty much saved them from bankrupcy.

ShinMaster1858d ago

I'm not affected by it because it would just be another game I wouldn't buy, just as it has always been.

And for those who do play COD, this doesn't necessarily keep them from buying a PlayStation system just because COD is on Xbox(if).
Fanboys here don't realize that A LOT of people actually own both systems.

Legion1858d ago (Edited 1858d ago )

@SeekDev

You do realize that those stats are just active players online at the time? They do not show the actual numbers of people owning the game. As we obviously know that more then 100,000 people have purchased the game.

Also, fluctuation of people on BF3stats has been one day doubled or tripled and the next reduced to a fraction. I use BF3stats but it hardly is accurate on reporting users.

Here you can see a comparison of PC alone on MW3 and BF3. http://www.gamestat.co.uk/

Obviously PC is a bigger area for BF games then MW games... and visa versa on consoles. But the facts are any deal with Activision and MS would be a huge deal.

nukeitall1858d ago

@axelstone:

"I was a huge fan of M$ until Ballmer became CEO. I can't stand that guy! Anything he touches turns into crap."

What about Ballmer do you not like? Generalized statements without facts do not say much nor does narrowingly focusing on the negatives.

Ironically, the Xbox 360 was created under Ballmer's watch which you bought and has been a huge success. Even the competitors wouldn't deny that.

Ballmer became CEO way back in 2000. That also means a slew of products was released and has been successful.

dcbronco1858d ago

@SeekDev

More people are running away from CoD. Mainly because there are more to run away. But just reading post on forums you see the tides turning against the game. A negative comment on CoD used to cause you to lose bubbles. Now you get mostly agrees. The games has lost it's way. The next "future" version seems like a reach. Trying to include every possible fan base to keep the numbers high. But CoD is headed the way of Madden. It may remain a top selling game, but you won't see continued growth. There is a reason for Vivendi looking to sell.

I do agree that EA is incredibly stupid when it comes to supporting games. Moving servers around instead of buying or renting more. Rushing games out and ruining them so badly that they have to give away tons of DLC to try to keep the sales going. DLC that would have been worth tens of millions. Premium is no reason to leave though. Buy early and get a discount. What's the difference between that and CoD Elite. By the reasoning people should have left CoD.

But EA has no integrity. Neither does Activision.

dcbronco1858d ago

@Newmonday

Owning 60% is enough to call the shots. They would have to convince the Board that it would be worth it to cut off the PS3 and Wii U(though they would probably allow the Wii U). The only way to do that would be by paying a huge sum to make up for any losses. Cutting off the PS3 only benefits MS. Not Activision. So it wouldn't happen unless, like you said, they bought the whole company.

And digital doesn't hurt profits. It increases profits a lot. There are a lot of things a company no longer pays for with a digital model. And as far as creating only a few more sales of consoles. It may only be 2-5 million. But it is a group that would include many of the early adopters. Which would translate into an early jump on consoles sold. So even if they start out at the same time, it might be a 2 or 3 million advantage in the first year.

Shepherd 2141858d ago

axelstone

Im pretty sure the original xbox did pretty well, as does Yahoo and Zune

sjaakiejj1858d ago

@nukeitall

"Did you know MS owns a stake in Facebook?"
Are you trying to say Facebook isn't crap?

"Did you know MS saved Apple from bankruptcy and subsequently owned a stake?"
This was the result of the direct influence of Bill Gates. It was a deal agreed on between him and Steve Jobs - Microsoft as a company had little to do with it, Steve Ballmer even less.

"MS also makes MS Office for OSX."
Have you ever even tried MS Office on OSX? It's crap, and the Windows version is infinitely better.

"Rare still exist and recently sold over 3 million copies for the original Kinect Sports (more than many hardcore games)."
I think it's quite clear what Axelstone meant by stating Rare had turned to crap. The company is producing products its developers don't even really want to work on, because Microsoft is dead-set on shoving Kinect into our throats.

Ken221858d ago

@seekdev
*, BF Premium OPed guns, *.

Umm what op guns??As far as i know everyone has access to guns if you buy them you don't need premium to get the guns.Please do some research it helps alot.

BattleAxe1858d ago

If MS were to buy Activision, CoD would lose almost half of its financial value since MW3 sold 12 million units on the PS3 and 14 million units on the 360. Share Holders would not be happy.

nukeitall1858d ago

@sjaakiejj

"Are you trying to say Facebook isn't crap?"

Indeed! Facebook isn't crap just because you are too cool to like it.

Millions of people use it while there are many competitors. I think FB speaks for itself.

"Microsoft as a company had little to do with it, Steve Ballmer even less."

Perhaps you should read the entire conversation before commenting. This was a response to axelstone pointless remark that "They say everything that M$ touches turns into......" and has nothing to do with Ballmer nor Gates.

"Have you ever even tried MS Office on OSX? It's crap, and the Windows version is infinitely better."

Yet it is the most sold software on OSX. Doesn't speak much of the OSX ecosystem does it? Anyhow, still doesn't matter, because something is better doesn't make something else crap!

"The company is producing products its developers don't even really want to work on, because Microsoft is dead-set on shoving Kinect into our throats."

Really?

Because they seem pretty happy there and excited about what they do. Put up or shut up! Show some recent Rare developers involved with Kinect not liking the work.

PoSTedUP1858d ago (Edited 1858d ago )

it would cost them 10 BILLION dollars. to recuperate that money they would have to keep it on the ps3 and profit off of the ps3's sales because the console's sales spike is not going to be enough profit guessing it will spike the consoles sales 15-20 million Each Generation, you think that's gonna make their 10 billion back anytime soon if ever? keeping it on ps3 might not even be enough profit either. like i said this is a stupid thoguht its not gonna happen.

but what Is happening is corporations are making big moves on the chess board right now and MS is going to need a well thought out strategy to counter gaiki, i think.

sjaakiejj1857d ago (Edited 1857d ago )

"
Indeed! Facebook isn't crap just because you are too cool to like it.

Millions of people use it while there are many competitors. I think FB speaks for itself."

People use it because others do, not because it's such a great system. It's better than MySpace, but it's still rubbish. Countless glitches hindering user experience, poor implementation of many features such as the chat, privacy issues and more recently, Timeline, and yet you claim Facebook isn't a crap system?

"Perhaps you should read the entire conversation before commenting. This was a response to axelstone pointless remark that "They say everything that M$ touches turns into......" and has nothing to do with Ballmer nor Gates. "

Perhaps you should read my sentence before commenting back. I noted that Microsoft as a company had little to nothing to do with the Apple Deal at all - it was Bill Gates personally who decided to do Steve Jobs a favor.

"
Yet it is the most sold software on OSX. Doesn't speak much of the OSX ecosystem does it? Anyhow, still doesn't matter, because something is better doesn't make something else crap!
"
Sales != Quality. Windows sells loads, yet it's the worst operating system of the major three. Microsoft Office on Mac sells loads not because it's good, but because of compatibility concerns - majority of PC users are Windows users, and majority of those use Microsoft Office.

Quality is measured by comparing it to other products. Regardless, go ahead and Google, I'm sure you'll find a large number of people complaining about how terrible the Mac version is.

I know a lot of people who use Macs, and have used Microsoft Office on it, and I've heard a lot of comments about it - none of which were positive.

"Really?

Because they seem pretty happy there and excited about what they do. Put up or shut up! Show some recent Rare developers involved with Kinect not liking the work."

Telling you how I know is pointless, because you won't believe it anyway. Take it with however much salt you want, but you have my word that a lot of the developers at Rare want to work on non-kinect games, but aren't allowed to.

Note that I am not saying that ""They say everything that M$ touches turns into....." is a true statement - it's far from it. I'm just saying that the examples you picked were poorly chosen, and his examples were valid choices.

nukeitall1857d ago

@sjaakiejj:

"Sales != Quality"

Sales usually correlates with value. Do you know how value is defined? It is offering relative to competition with respect to price. I don't see another better offer?

I think it is pointless to talk to someone whom say:

"Windows sells loads, yet it's the worst operating system of the major three. Microsoft Office on Mac sells loads not because it's good,"

Really? That is the most idiotic comment I heard in a long time. Only an idiot believes that. Anyone working with all three knows one excels in one area and not in another. Applies to all three.

Your MS hate is showing. XD

"I know a lot of people who use Macs, and have used Microsoft Office on it, and I've *heard* a lot of comments about it - none of which were positive."

I *heard*, but can't say what is so bad about it. Popular things are often complained about! People are far more likely to complain about something than talk positive about a product. We all also remember negatives far more than the positives.

"Telling you how I know is pointless, because you won't believe it anyway."

Yes, yes... I heard from my brothers sisters grandmothers daughter son that works at Rare, there are terrible gremlins there!

"his examples were valid choices."

A person that provides no reason or facts after being repeatedly asked, then just throws out more opinion has "valid choices". I hope the University of Manchester does a better job of teaching you analytical skills.

+ Show (21) more repliesLast reply 1857d ago
user54670071858d ago (Edited 1858d ago )

They would also crush any chance of Sony owning the rights to Crash Bandicoot and Spyro again.

If this was to happen then I hope Sony would try anyway possible to get the rights back.

wishingW3L1858d ago

Sony doesn't care about those franchises anymore.

BrutallyBlunt1858d ago (Edited 1858d ago )

Why would Microsoft want to buy Activision? They already have a great relationship and it's doubtful Microsoft wants that kind of overhead. Look at how much money Valve makes and Apple makes off of games. Valve doesn't have very many of their own games and Apple doesn't make any to my knowledge.

This whole idea of securing companies to sell hardware and capp off your userbase to me doesn't make much sense. We are heading in a direction where the actual hardware is becoming more and more irrelevant. Companies like Microsoft need to start thinking outside the box so to speak. The days of securing 3rd party exclusives has already dwindled this generation, so why buy a powerhouse like Activision when their games are much more profitable when they are available on many systems? You buy them and then only allow their games on Windows and XBOX limits the chances of turning a profit in an already competitive market that sees so much money lost as it is.

Micrsoft should have tried to buy Sega years ago or Capcom if it was possible. At least then they'd have a lot more hope in Japan and have a lot more IP's that have worldwide appeal. In todays times it really doesn't make a whole lot of sense, and since Microsoft already benefits from Activision there really is no need to buy them.

joab7771858d ago

I agree actually. I'm not so sure they wouldn't just launch on all platforms and run it like a separate business. Although, it could b a huge selling point. Problem is that all these franchises are fragile right now and it could backfire. I don't think they would make it a Microsoft only studio.

WeskerChildReborned1858d ago

Yea i was thinking that too and if MS did buy Activision, i have a feeling that 360 would get the game a month earlier or something.

Thatguy-3101858d ago

Activision Blizzard doesn't do COD games!!! Ppl need to see that. Do they actually think that activision will put up the biggest franchise for saleO.o I mean why in the hell would they do that. This whole thing is base off Blizzard which is in charge of the pc games like WOW,starcraft, diablo. No COD

Intentions1858d ago Show
stragomccloud1858d ago

I really hope they don't. Microsoft only seems interested in acquiring devs to promote a system.... then once people have bought their system... they kind of just run those companies into the ground.