Sales data for HD-DVD and Blu-ray players and movies has been misconstrued lately by various outlets, with reports implying that HD-DVD sales have fallen at an amazing pace while Blu-ray sales have blasted through the roof.
Not so fast, says the NPD Group:
"The facts are that during the week that is being singled out, both Blu-ray disc players and software were being given away for free with the purchase of 1080p TVs. It is also important to note that the instant rebate promotions that had previously netted Toshiba's players' MSRPs to $199 and $249 had actually ended on Jan. 5th -- causing an increase in HD DVD's MSRP back to $299 and $399 during that same week. Since Toshiba's retail price move on Jan. 13th to $149 / $199 -- Toshiba is seeing very positive sales trends at retail. This reinforces the fact that price is a significant driver of sales.
"Toshiba's HD DVD players represent a significant value to the consumer and the marketing campaign that just began is proving effective."