It's been said by many a market researcher, by Michael Pachter and other analysts, gamers, will for the next 5 years (at least) want the option to buy physical gaming products.
It seems however, once you begin to feel out the market strategy, those that agree, along with those that said it, may be very wrong.
For so long now, games have been physical purchaseable items, from the Spectrum Cassettes right up to modern Blu-Ray.
Lets for a second, imagine a different way...
