Submitted by SeekDev 1147d ago | article

Activision on the block: Assessing the potential buyers

"Vivendi might be getting more serious about offloading Activision-Blizzard.

"Reuters reports the French conglomerate has been in talks with a number of video game (and mass media) companies about a potential sale of the industry's top seller.

"That makes for a good headline – and I have no doubt about Reuters' report, but as the industry works itself into a frenzy trying to guess whether Microsoft, Time Warner, or Tencent will be the new home of Call of Duty and Diablo, too many people are failing to scratch the surface," writes Chris Morris of Gamasutra. (Activision, Blizzard, Call of Duty Online, Industry, Microsoft, PC, PS3, Tencent, Xbox 360)

rbluetank  +   1148d ago
very good read. i am wondering who will spent the money. i will be shocked if no one spends the money...
SeekDev  +   1148d ago
Yeah, it's not every day that a company that holds such sway on gaming is offered up to be bought.
betrayed gamer  +   1148d ago
yea if ms buys this they will have a good start next gen
shutUpAndTakeMyMoney  +   1147d ago
They will basically have 4 new major games.
One console game 3 pc games.
And knowing how MS handles pc?? Dear God...
This could only be good for console gaming.
#2.1 (Edited 1147d ago ) | Agree(3) | Disagree(2) | Report | Reply
DeadlyFire  +   1146d ago
Doubtful they would fully buy it. 10 Billion is a steep investment for anyone. They would more than likely let them break that down into smaller pieces and buy a bigger piece of the pie if interested, but not the whole thing.
BitbyDeath  +   1147d ago
I can't think of any company in a great position to buy these guys.
archemides518  +   1147d ago
The ONLY worthwhile IP that activision has is call of duty, but it's on the way down--hence the sell off. prototype, blur, singularity, guitar hero, tony hawk are all underperforming and worthless. Spiderman, Transformers, James Bond, Nascar, and Disney titles are licensed from other owners and would never be exclusive to microsoft if they bought activision. WoW is going downhill too in terms of subscribers but that is in another division.
#4 (Edited 1147d ago ) | Agree(2) | Disagree(5) | Report | Reply
Marz  +   1147d ago
I don't think any of the big 3 should purchase Activision basically because of this

"Activision's profitability would plummet as a Microsoft division, since there's no real chance the company would make games for the PlayStation or Nintendo platforms. "

it's just too much to control
Psycho_PS3Truthh  +   1147d ago
I dont think 1 company will so much money, everything will be split up. But I know for certain that if COD becomes a xbox exclusive upon the earth it will sell like the halo franchise for all eternity. Halo sales are not a bad thing upon the earth but its not near the level of COD sales and making COD exclusive will see an annual COD franchise stop forever and ever amen.
Soldierone  +   1147d ago
The only reason Halo isn't COD like sales is because COD has another two platforms to sell units on. Rather or not the sales are directly translated doesn't matter. Thats two entire fanbases talking about and getting excited for the game, which in return creates more sales for the first platform too.

Take away those two platforms, and it will "drop" to Halo-like sales. Which like you said, isn't a bad thing by any means, but it is a bad thing for stock holders and profits for Activision.
Soldierone  +   1147d ago
The big 3 WONT buy Activision for various reasons, at most they will become stock holders in the company, but thats it.

-Sony has no interest in it, what will they gain? They already own the Spider-Man license based off the movie, so they could sell that to someone else. They have PLENTY FPS exclusives too.

-MS only interest is COD. I could see them buying stocks to ensure COD has some exclusive deal with them again, but thats it. The asking price of Activision is way too high for them just to score some exclusives. The price is high because of overall sales to ALL platforms, MS would only care about their platform and want a price based on that.

-Nintendo has no interest, don't see why they would....they have plenty of money so if they do buy them, well thats cool lol.

Activision will go to another publishing style company similar to Viacom, or some other company that just wants Activision under their belt. Thats ALL Viacom does....Viacom sucks anyways, so maybe after this Activision will be able to do something more.
cstyle  +   1147d ago
-"Sony has no interest in it, what will they gain? They already own the Spider-Man license based off the movie, so they could sell that to someone else. They have PLENTY FPS exclusives too."

Dude sony can't afford to buy buy Activision. Sony is only worth about 25 billion itself right now. No way they can afford to buy activision. And before you go saying sony is worth more........

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