Satoru Iwata Lays Out Three Factors That Led To Nintendo’s First-Ever Operating Loss

During an interview with The Independent, Nintendo president Satoru Iwata explained the factors that led to Nintendo’s first-ever operating loss, which was recorded earlier this year. The first reason, Iwata explains, is that Nintendo is preparing to launch a brand-new console – the Wii U. According to Iwata, it is normal to experience losses during a transition period.

[miyamoto]

I say it is impossible they didn't see these coming.

[Jadedz]

Makes sense
$250 seemed a little excessive to me (although it came did come bundled with a 2 gig sd card, 2 gigs of flash of memory, pre-installed software, the ability to play NDS software, and a pack of AR cards).

[mike1up]

Why is Iwata giving so many interviews?

Don't get me wrong, clarification is always good, but Iwata is a CEO! He shouldn't be doing this. Get a "PR boy" like Reggie to say this stuff.

I am not trying to be negative, but these interviews just seem overly apologetic. Imo it shows signs of weakness.

[Qrphe]

Probably a cultural thing I'd say. I'm pretty sure Iwata doesn't see it as a weakness and more of direct way of communicating with the community.

[malypso]

Nintendo has recovered from this loss and will learn from its mistake. The goal is to find the sweet-spot, and I think that having two choices, the 3DS and the 3DSXL, will defiantly offset the loss. If they manage to price the Wii U at a decent enough price, ($249.99-$349.99) they will gain some decent momentum. They also know that software is a big factor in keeping the momentum going.

[yabhero]

I feel like Nintendo ignores me sometimes...