What does the phrase MMORPG mean to you nowadays? Travelling through the World of Warcraft showing off your epic loots? Defeating dark Jedi with your guild mates or perhaps for some, myself included, it represents a problem within gaming as a whole...
I switched to EQ awhile later and it was also a massive grind. Once you hit 50+ the game came to a screeching halt, it would take hours to build up a good buffer just so you wouldn't lose your level when you died.
There's no way to keep people who play 50+ hours a week on one game entertained for long with out repeating content. The best games have fun content though so you don't mind so much.
The quality and charm of mmos comes from the fact that you play with other people, but the genre has gotten ridiculously stale and the gameplay needs to improve. The game should be fun the entire time you are playing and it should never feel like a second job. I'm hoping Guild Wars 2 stirs things up in the mmo would.