Will The Wii U Lose Nintendo Its Casual Audience?

Nintendo’s huge popularity with casual gamers was one of the major reason’s behind the Wii’s success. But with the Wii U clearly aiming to win over a more hardcore audience, Jacques Voller argues that the company may be about to alienate its core user base.

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PopRocks3592082d ago

Well, to be fair they've survived without that audience during their lower points with the 64 and Gamecube. Even if they did lose the casual crowd (which in some respects they already have) it probably would not be as detrimental as the wording of the article seems to imply.

nukeitall2082d ago

I think Nintendo will loose that impact they did with the Wii, but Nintendo is about safe moves i.e. even if the Wii U does poorly the company will be fine with a profit off every Wii U.

That is how they survived all this time! If Wii U ain't it, Nintendo will come back with something new and different. They always do!

darthv722082d ago

We all know the main focus for the wii was about gaming for anyone and everyone. The casual crowd bought into it but the core did not. At least, not to the same extent as the casual majority.

So to address the core concerns they have the wii-u. Problem is, the casual market will see it and wonder why would they need to buy the wii-u if they already have the wii. No offense but it is a similar situation with the Vita in respects to the PSP (another story).

So the majority that purchased the wii are the ones that need convincing. Everyone else that didnt buy a wii would likely get a wii-u because it appears to be more appealing to them. Those who bought a wii and are wanting to trade up to the wii-u will also likely get the wii-u without question.

So how does nintendo intend to get the majority of casual wii owners to trade up? I can say that from the older perspective (think seniors) it wont be with the HD graphics. considering that the buzz for the original wii was its simplicity for anyone to play. It made good motivation for elders to bowl and golf on the tv.

They set themselves up into a fine conundrum. They cant simply turn their back on the millions of non gamers that made the wii a huge holiday hit. But they also cant ignore the dedicated gamers that got nintendo to where they are in this business in the first place. If they had a trade in program, that would be a good start. Especially considering that you can use all the existing games and controls for the wii-u.

then again, that may be asking too much of them.

avengers19782081d ago

@Darthv72 well said, but alot of core gamers already feel nintendo left them behind with the wii... they have to recapture the core market, because as stated by many others, the Casual market already went to smart phones and tablets, and facebook games...
Nintendo is walking a fine line, they have to deliver to the core gamers, and face facts that they are not going to sell 70 million wii-u's to a bunch of non-gamers.

kneon2082d ago

But if they lose the casuals and fail to recapture many of the hardcore then what's left?

PopRocks3592082d ago

The hardcore gamers have not been with them since the first Playstation came out. What Nintendo has is their core fanbase who continue to enjoy the Mario titles that most on this website insinuate are the same game over and over.

If I recall correctly, the GCN only sold around 4 million units. Who else but Nintendo fans bought that console?

Don't forget that Nintendo is also a popular brand name for family gaming. So parents will probably get the Wii U for kid/family gaming. That's my guess at least.

Sgt_Slaughter2082d ago

Only 4 million for the GCN?!? What have you been smoking?!?

Worldwide it sold 21.74 Million units which compared to the Xbox isn't that small... except when you compare it to the PS2 is it soooo far back.

Sgt_Slaughter2081d ago (Edited 2081d ago )

Oh and PopRocks, your number is for Japan. Almost 13 Million were sold in NA.

NonSpecificActionFig2081d ago

The Nintendo fans that supported them in every other generation !!!

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DanJenkoFMV2082d ago

Possibly, I was surprised there were no Wii Sports/Play titles announced at E3. I'm not sure how they'll find a market if they turn their back on casual gamers and don't offer anything but ports of more 'hardcore' games (e.g. Mass Effect/Batman).

live2play2082d ago

so we are just ignoring nintendoland..?

nevermind its basically wii sports but with nintendo themed games

topekomsi2082d ago

They will use a 3 pronged approach, the balance board, wiimote w/ motion plus (i hope), and lastly the new screened controller.

You know trendy prius driving soccer moms have to play exercise and yoga games. So the balance board will still be hip.(casual)

The young kids/geriatric squad are gonna want to play their carnival/ghey arcade sports games. With some core player sprinkled in also.

Then that leaves mainly core and tech junkies using the new screened controller, also kids will probably use it when dad wants to watch football, and jr gets kicked off the tv. Another thing is the pro controller, i would probably use it on shooters and maybe platformers over the screened controller, unless the big daddy had features that added to the experience.

VanillaBear2082d ago (Edited 2082d ago )

The reason why most people havent got a clear indication with what audience Nintendo are going for is that they are waiting untill launch. They want to see if they can fool the casual audience again to buy the Wii U like how much of a success the Wii was...while at the same time they are banging on about how the core matters...

Pretty smart move because they've planned out two outcomes

If the casual DO buy into this again....then it's so long core gamers for another gen. See you in 6-10 years.

If the casual DON'T buy into this again....then it's hello core gamers, we've missed guys were never second best. Now give us your money.

They will probably do everything in their power to try and get publishers to support their console with third party support. We all know though IF...and I said IF the PS4 and Nextbox is more powerful making the Wii U look like what the Wii was to this gens consoles then third party support are most likely to ditch them, again.

iamnsuperman2082d ago

Well yes in a way.....the casual that have a wii probably see no need to upgrade the excisting wii especially when the only really new controller is the tablet thing( not exactly the pull as waddling the wii remote in the air for the casual). With the rise of cheap mobile/social gaming a lot of the casual has moved to that end of the market

TrendyGamers2082d ago

I think they'll cater to all audiences.

LOGICWINS2082d ago

Not at $300 it won't. Remember, when the Wii came out, it was the cheapest of the big three consoles AND it came with a game. When the Wii U comes out, it will be more expensive that the PS3 and 360....with a much MUCH smaller library of games than its competitors.

yabhero2082d ago

Its the first consoel of next gen its not made to compete with those dinos

PopRocks3592082d ago

The iPad costs how much again?

live2play2082d ago

AND when the ps4 and 720 come out the wiiu, ps3, xbox will be cheaper with a bigger library of games

oh wait that logic only applies to companies you dont like

Anon19742082d ago

We already saw this type of thing last gen. When the Xbox was launched, it was really leaps and bounds above what the PS2 was capable of (and still my favorite console of last gen). However it didn't offer users enough of an upgrade over what we were already seeing with the PS2, and the Xbox just couldn't compete with the PS2's price point.

Now we're looking at the same scenario. So far the Wii U doesn't offer up anything that current gen consoles can't do but it'll no doubt be more expensive. It's hard to even call the Wii-U "next gen" from what we've seen. With millions of Wii's collecting dust in casual gamer's homes already, who exactly is going to shell out more for a Wii-U when they could get an Xbox or PS3/Blu-Ray?

And at the end of the day, this isn't even what Nintendo needs to worry about. Mobile has always been their bread and butter, from the GBA to the DS. That's where they made their money this past decade, not consoles, at least not until the Wii. Nintendo needs the 3DS to replace the lost DS revenue, and even with ok sales it's nowhere near filling the void the DS left. That's what Nintendo needs to focus their attention on, but the marketplace for mobile games has changed.

LOGICWINS2082d ago

"The iPad costs how much again?"


That crazy argument again.

"If someones willing to spend $500 on one thing, then they MUST be willing to spend $500 on another thing...its FACT" *herp derp*

Any person whose reasonably informed about the tech industry knows that a $500 IPAD would sell more than a $500 Nintendo gaming console if they were to release on the same day due to Apple's marketing.

"Its the first consoel of next gen its not made to compete with those dinos"

The Wii U ISN'T next-gen, its current gen. Technologywise, it JUST caught up to the 360/PS3.

Sono4212081d ago (Edited 2081d ago )

@LOGICWINS For someone who's name is LOGICWINS you sure don't seem to think that way. Maybe change your name to FANBOYLOGICWINS? It would just make more sense... you know.. considering you're a fanboy. See I just don't see how you can think that way when devs are saying this about the Wii U:

"-THQ: “WiiU is just alot more powerful than current HD consoles it does 1080p very easy.”
-Epic: “It will do things current HD consoles simply cant do its going to be a powerful box.”
-Crytek: “WiiU devkits are very powerful,the specs are very good”
-Vigil Games: “We had the game at the same level as high end pc version in a matter of days and a few lines of code got the game up and running on tablet in 5 mins.”
-EA: "Wii U is not a transitional platform, it is a true next generation system."
-Gearbox: "”(That’s) one thing I can’t talk about. Actually nailing the specs, they haven’t come out with them yet. (The Wii U version of Aliens will) “be better” (than the PS3 and Xbox 360 version in terms of visuals because of) “more modern tech.”

Unless... your using fanboy logic, then your comment makes sense. But hey what do devs know anyway?

LOGICWINS2081d ago

^^ROFL, so you simply accept everything that publishers tell you as the truth? You don't think the fact that these publishers have games in development for the Wii U has ANYTHING to do with them hyping the Wii U as something it may not be...considering that the success of these projects are riding on the success of the Wii U?

You say I'm a fanboy, fine...believe what you want. ANYTHINGS better than being in your position Mr.EatsGrassWhenBowsHeadDown ;)

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