"Not content with huge growth in the industry during 2007, the Interactive Entertainment Association of Australia will this year attempt to tackle piracy and earn greater recognition for the $1 billion industry.
The IEAA believes piracy currently costs the industry $100 million in lost sales a year.
New Chief Executive Officer Ron Curry says the "harmonisation" of the classification system would also be a priority this year - introducing an R18+ rating for games in line with film.
Mr Curry, a veteran in the interactive business in Australia, has previously held roles including General Manager of Microsoft's consumer division at Ingram Micro, Managing Director of Hasbro Interactive and 15 years with Ozisoft (now known as Atari Australia)."
-- by Jason Hill on January 24, 2008
Screen Play's full interview with Mr Curry is after the jump.