Penny Arcade aims to go ad-free with Kickstarter campaign: “We want to sell out to you”

Penny Arcade have launched a Kickstarter campaign to rid themselves of all reliance on advertisers. Their aim is to crowdsource enough cash to replace revenue earned selling page space. “We had assumed it wasn’t possible to do it that way anymore – to operate a site at this scale without advertising dollars – but it occurred to us that we’d never actually asked,” they say.

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