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Nintendo Announces Biggest Ever Online Spend

Nintendo is planning the biggest online, TV and sampling campaigns it has ever undertaken in the UK according to Robert Lowe, Nintendo's product manager for home consoles, in a recent interview with respected online marketing trade rag New Media Age.

"We're just in the final stages of putting our media plan together for Wii, but in terms of online, our spend is way more than anything we've done before," Lowe told NMA.

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