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Submitted by Rowland 1318d ago | opinion piece

Microsoft Xbox Is Winning The Living Room War. Here's Why

Forbes: "Rather than pay $199 just for the unit, users can now get an Xbox for $99—as long as they also take a two-year contract to Xbox Live Gold.

This new low price looks even better when you consider you don’t need to buy a new TV, which is what Samsung and, soon, Apple want you to do. “If you want to start a phenomenon,” says Ballmer, “it doesn’t start with thousand-dollar-plus devices that sell at unreasonably low volume and need major room redesigns.” (Microsoft, Nintendo, PS3, Sony, Wii, Wii U, Xbox 360)

stephmhishot  +   1318d ago
"This spring, for the first time, subscribers to Xbox’s Live online service in the U.S. spent more time consuming video and music than multiplayer games."

MS: Mission Accomplished

Hey, remember when Sony was criticized for "just using the PS3 as a trojan horse for Blu-Ray" and people liked to say "lol, people don't even play games on PS3, its just a cheap Blu-Ray player for all the people I know haha"? How times change.

Fortunately, things do change quickly as we saw with the original Xbox/PS2 to the 360/PS3. If Sony manages to botch the PS4 launch like they did the PS3 one, and let MS beat them to market by over a year, then they will have deserved their fate. But if both companies release the console within the same time frame, with the same price, and similar specs, it will be very interesting.
#1 (Edited 1318d ago ) | Agree(41) | Disagree(3) | Report | Reply
Megaton  +   1318d ago
Yeah, used to be Sony getting crapped on for just "playing movies" or trying to be a jack of all trades with entertainment services. Now Microsoft execs are bragging about such former insults.
shoddy  +   1318d ago
For xbox you have to pay for live just to pay for those contents again.
PopRocks359  +   1317d ago

Not to mention Sony had those services before Microsoft ever did. So what's there to gloat about? Hell, even Nintendo's Wii/3DS do Netflix and Hulu for free.
smashcrashbash  +   1317d ago
That is how the people that kiss Microsoft's @$$ talk. They pretend that Microsoft was ahead of everyone else in everything and was never chasing after or was catching up with anyone. Just about every product Microsoft has made was and is is usually overshadowed or surpassed by something else.Even now they are still chasing after the Wii and Nintendo has already has a new console coming out.Microsoft is somehow always the greatest and yet hardly ever dominates in anything
SockeyBoy  +   1318d ago
But can't you stream movies, stream music, and download games on both the xbox 360 and the PS3?

Edit: I don't like MS bragging about how Live users spent more time consuming video and music than playing games. Its annoying because we need more games MS, I'm f***ing serious MS, get back in the game.
#1.2 (Edited 1318d ago ) | Agree(18) | Disagree(6) | Report | Reply
BigShotSmoov007  +   1318d ago
I doubt they will do that. I think I read somewhere that Jack Tretten said they're never first to come out and they're never the cheapest so obvisiously they are not changing their stragety. They'll wait and see what microsoft does and come out after them again, maybe not a whole year wait but they're not in any rush to come out with the ps4, thats for sure.
TBM  +   1318d ago
i traded in my 360 2 weeks ago for lack of use. MS isnt winning my living room with what their doing.

im not paying them to use my own damn internet when im already paying my cable subscriber.

also MS i dont care about USELESS apps that i could use for free everywhere else, i just want a variety of good exclusives in different genres that defines your system. halo, forza, and fable retreading just doesnt do it for me. man i miss the old big brick xbox i got more use out of it than my 360.

just like to also say only my fellow americans would allow themselves to be screwed out of more money for a videogame system then just paying for it outright.
like someone said in another article we are the reason why places like rent a center still exist.
#1.4 (Edited 1318d ago ) | Agree(16) | Disagree(8) | Report | Reply
Trebius51  +   1318d ago
i guess the "PS3 owners dont play games they play movies" argument is no longer ammo for the die hard 360 owners who live and die for this imaginary console war.

360 has no games right now worth playing unless you really like kinect, they dont care about their gamer crowd, they just want the wii crowd.

Still not sure why 360 owners are so quick to defend M$ and all considering M$ doesnt care about them. You can cry for games all you want, theyll keep shutting down studios and releasing kinect shovelware.
KMCROC54  +   1318d ago
I don't need them to care about me, for me to buy their product. i buy their product cause i like what they offer & are reliable + it preference.
Redgehammer  +   1318d ago
So many of you have an "either, or" perspective on the 360' s role in the living room, and it befuddles me. I love that I can game for 14 hours, and then seemlessly transition to a multitude of entertainment choices. The 360 is a very capable game console, and a very capable media hub,; which I see as an awesome combination.
Anon1974  +   1318d ago
Now that's the Microsoft cheerleading I'm used to from Forbes. I just commented on the other Forbes article, "6 reasons to buy a PS3 over the 360" that that's not the Forbes we're used to. Forbes has done nothing but mislead and bash Sony this entire gen for some reason.

They spent countless articles moaning about "slow" PS3 sales, they bitched about Sony selling the PS3 at a loss, they predicted that the PS3 slim and price cut was "too late" and it wouldn't sell. On and on it went, completely oblivious of little things like facts and sales figures.

Now they're at it again. Don't get me wrong, there's nothing wrong with the 360, but Forbes clearly has their blinders on in this article, ignoring everything that's going on outside of the US while almost completely dismissing the competition which has handily outsold the 360 ever since the 360 had competition. Not to mention the waning game selection. Also, no mention that all these extra, living room features cost you compared to the competition and the majority of them aren't even available outside of the US. And the 360 clearly comes up short when you start comparing multimedia features. Where's that in your article, Forbes?

"After only a decade, Microsoft, a software company, has built a stronger hardware product than anyone else has in the space."

I almost threw up a little in my mouth. Get a room!
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miyamoto  +   1317d ago
This is my boy drakride66, keeping it REAl!

Billions of dollars on Media Buy Out can not hide the truth forever.
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dcbronco  +   1318d ago
But Sony was pushing the PS3 as a Blu-ray player. MS adds the other features as an additional service. It's not their fault people like them so much. But it is to their benefit.

Dark Forbes is a business magazine. All of the "anti-Sony" articles you named are geared toward giving investors knowledge about a potential investment. Slow PS3 and Vita sales hurt dividends. So does selling the console at a loss for so long. MS is making a healthy profit from the 360. That's what investors like to hear. That allows a company to pay large dividends. And that makes them money. So they can buy a new ascot.


Apparently the internet knows you better than you know yourself. You should check back tomorrow to see what you're having for lunch.
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solidworm  +   1318d ago
World Wide weekly sales say NO...............
Objective  +   1318d ago
MS is winning full stop.
Kurt Russell  +   1318d ago
You're confusing them with Charlie Sheen.
Flatbattery  +   1318d ago
I'll hazard a guess that their next announced service will be called Tiger Blood.
floppy  +   1318d ago
"Ballmer is working to persuade the big pay-TV players—Comcast and Verizon are already Xbox partners—to allow their customers the choice of an Xbox over a cable set-top."

LOL, this will never fly unless MS is willing to pay the difference in lost revenue.
Non_sequitur  +   1318d ago
Yeah, that's $10 a month for an HD box and $15 a month for an HD box with dvr that the cable companies will have to be willing to lose.
Rock_On_PS4  +   1318d ago
Article is based on American market and Americans usually do not even know there is another way besides the good old US of A.
Europe and Asia and other parts of the world are seen by the average American as a bad evil Communist regime.
vikingland1  +   1318d ago
I don't , I must be an above average American then.
#5.1 (Edited 1318d ago ) | Agree(6) | Disagree(6) | Report | Reply
wenaldy  +   1318d ago
It's called well educated person.
Redgehammer  +   1318d ago
You either know some really stupid Americans, or are you just spewing uninformed propoganda to attempt to validate your point. It is folly to apply a word like "most" when dealing with a population 313 million+.
Hicken  +   1317d ago
They know about us what they see on the news. And they believe it just like they say we believe everything we see on TV.

But WE'RE the ignorant ones...
Sanquine90  +   1318d ago
Ignorant americans;) Europe and Japan say otherwise:D
It is the same with mobile phones;) You pay more overall;) They make more profit.
TheLyonKing  +   1318d ago
I dont get why people think Xbox has better multimedia stuff.

Last I checked ps3 had, blu-ray, music unlimited, netflix, film 4, BBC iplayer, stv player, 4 player, a browser, free psn for more tv and film, photo viewer, life plus they are away to get BBC sport app.

All this before ms and even with all ms stuff ps3 is much more well established.
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cstyle  +   1318d ago
"Last I checked ps3 had, blu-ray, music unlimited, netflix, film 4, BBC iplayer, stv player, 4 player, a browser, free psn for more tv and film, photo viewer, life plus they are away to get BBC sport app".

All that but they can't accomplish something as simple as cross game chat. Xbox live is still the better service. yes, you have to pay but I would much rather pay and have it than to be stuck with just PSN. Live is just more unified and just plain better and sony knows this.
KingOptimusOrigin111  +   1318d ago
Are you serious?

$60 a year just for cross game chat and that is it. Yet Sony supplies us with games, services, free online experience, blu ray, and so on but yet your willing to pay $60 just for some cross game chat wow!!!

Another thing, your willing to pay for Live and then pay again for DLC. If you haven't seen buy now that they're stilling money off of you then I don't know when you will.
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DarkHeroZX  +   1318d ago
If the vita is an indicator on Sony's next console its that cross-game chat will be on it for no extra cost. And wth the vita offers party chat as an easy to use app yet me nor my friends even use the feature at all. If you honestly believe that live is worth the price the you seriously haven't weighted other options.
KingOptimusOrigin111  +   1318d ago
My bad, I mean to put by after seen instead of buy and stealing after they're instead of stilling.
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Godmars290  +   1318d ago
Its something called "saying it enough time makes it true" or advertising. Ever since this gen started XBL has been "the better" or "the best" service even when it was the only one. Also XBL is presented as something combined whereas the PS3 features aren't.
cstyle  +   1317d ago
Of course xbox live is better. Always was and probably always will be because MS is just plain better at technology software than sony and they(sony) knows this. They will always be playing cath up in that area because they just don't invest in technology the way MS does. This is one of the reason a corp like ms can make kinect come to life and sony chose a more hardware route with move.

xbox live has a better infrastructure and is more unified. Sony's PSn still lag behind in things like, some game updates,(which take too long)messaging,cross game chat,(which is an important and wanted feature no matter how much people deny it),and also things like appearing offline really makes a difference. There are other things too but I think people get the point. Say what you want about live and its pricing but right now its still the best. Sony still has work to do before they can claim any victory in this area.
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Vickistheman  +   1318d ago
The 360 doesn't even have blu-ray, lol. You can bet the next xbox will though. Upgrading the 360 hard drive isn't as painless as upgrading the ps3's.

So first there's a console war, now there's a silly living room war. Riiiiight.

Guess which piece of equipment I can use to surf the net(the best possible way to), download movies, watch movies on my big screen with, has a huge hardrive, and I don't have to pay twice for the privelege of using free services and apps??? Yes, that's right, it's called a freaking laptop!
_DragonSlayer_  +   1318d ago
Can I play Uncharted or God of War 3 on the laptop...dumb people...
samtheseed  +   1318d ago
Forbes.. that's all I can say.
C0MPUT3R  +   1318d ago
They are basically admitting defeat.
mochachino  +   1318d ago
People who think that's a deal are idiots, at most it's the same price and locks you into a two year contract with MS with all the bad things contracts may bring.
Redgehammer  +   1318d ago
So people that sign up for 2 year plans with a phone carrier to get a (insert phone here) smart phone are idiots too?
mochachino  +   1317d ago
People who sign a phone contract save $200 - $400 on the price of the phone, which to be of any use requires phone service. No matter what, when you have a phone you have to pay monthly/cardly to use it.

You can buy your phone full price without a contract and use it for 3 years (or more) paying the monthly or sign a contract and save money.

People who sign this Xbox contract, save nothing, miss out on any Live deals through out the two years ($30 instead of $60), and definitely don't need Live to use their 360.

If they wanted to sell their 360 after a year they could, or if they felt Live wasn't worth it they wouldn't need to buy it again next year. This essentially makes sure you pay full price for Live for two years.

If their 360 breaks a year after warranty, they still have to pay for it...if MS was giving the 360 away for free it would be better. It's just not a very good deal.
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Tonester925  +   1318d ago
My Xbox is collecting dust. Soooooo....

Halo isn't exciting anymore and Gears isn't either. What else does the Xbox have?
kent80082007  +   1318d ago
Tonester925  +   1318d ago
*Gets duster out and puts on dancer shoes*

haha but really the tables have turned.

When the PS3 released, Microsoft claimed that it wasn't a game console, but an entertainment center. NOW look who has the better and diverse 1st-Party games.

Most of my friends are so loyal to their Xbox so they never crossed over, but I've gotten new "friends" online to play with.
kent80082007  +   1318d ago
Now when I see an xbox I think of movies, music, netflix, nike, workout and usher, where are the games you say? Who cares? Apparently MS doesn't
JBSleek  +   1318d ago
Microsoft has to launch the Xbox 8 it doesn't have to be a graphical powerhouse it can play games at 30fps at 1080p and be a multimedia device come out at$299 and the living room is theirs.

Microsoft has the ecosystem that can't be matched. They have basically Xbox into a branded service and not hardware. Xbox brand will be everywhere in their ecosystem.
DiRtY  +   1318d ago
You have to be blind not to see consoles as entertainment hubs. LoL @ people starting to go nuts about this.

I am a harcore gamer and my gaming / entertainemt time on the 360 is split 50/50. Playing games and watching VoD are the main functions I use my console for.

If I had the same offerings like you guys in NA have, I would probably use even more entertainment apps.

So how is this a bad thing? The Xbox 360 is still a great gaming device and I have 3 core games on preorder (Splinter Cell Blacklist, Halo 4, Resident Evil 6).

*edit* actually I think the competition, especially Nintendo, will have to play catch-up next generation.
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NotSoSilentBob  +   1318d ago
Don't even have a 360 due to the hardware malfunctions, and I don't feel like paying 60$ a year on top of my internet and the cost of the apps.

"PS3 Winning"
Redgehammer  +   1318d ago
Err PS3 Whining is what this comment section feels like.
ShaunCameron  +   1314d ago
Exactly. They're still salty over the PS3 losing the multimedia war to the XBox 360 and have now been relegated to having the leftovers and sloppy-seconds for a "hardcore" gamer market to cater to. The mass market (read: casual market)? The ones responsible for a majority of the PS1 and 2's sales? Wii WANT TO PLAY!
AngelicIceDiamond  +   1318d ago
Why are people arguing over something that MS said a year ago?

Regardless, the PlayStation is a great console and the Xbox is a great console. This bickering is annoying and tiresome. Just play your games, exclusive/multi and watch your movies and have fun. Yes its a simple as that.
#17 (Edited 1318d ago ) | Agree(2) | Disagree(2) | Report | Reply
ninjagoat  +   1318d ago
I game in my bedroom ;) Just saying.....
PirateThom  +   1317d ago
Well done to Microsoft.

I mean it, well done.

Their entire plan to make money on their console through subs and services has been a success to the point people want to pay to play online and thrie core fanbase can be bought off with a Halo or Gears game every year or two. It's an amazing plan and it worked.

Shame it's not a plan I want to be a part of, but best of luck to them and their userbase. The direction for Xbox 8 is set.
#19 (Edited 1317d ago ) | Agree(5) | Disagree(1) | Report | Reply
Mustang300C2012  +   1317d ago
Hicken  +   1317d ago
You can honestly read what Thom just wrote, recognize it as true- because it is- and STILL not have any problems with it?

That's freakin pathetic.
Mustang300C2012  +   1317d ago
Yes and read his history and it doesn't Chang ethe fact that him along with you other Sony fanboys that have been "butt-hurt" since Nothing has gone exactly the way you all expected it to for Sony and the Playstation. Whine about the "year head start crap. Whine about how the hell the 360 is doing as well as it is without as "many" exclusives that are only relevant to the Internet trolls on the message boards vs the millions of consumers who also frequent these message boards simply who enjoy playing games regardless if it states exclusive, third party or it is a digital download. So yes I said bye because after all the BS post that comes out of his mouth along with many others about how the world isn't right because MS gets away with this crap that we hear.
ShaunCameron  +   1314d ago

@ Hicken

The only thing the OP needs to recognize as true is the mass market deeming Microsoft's plan valuable thus worth buying into this generation. Sony's plan was a train-wreck.
HalfNerdHalfAmazing  +   1317d ago
Xbox 360 took over my living sorry ps3
jacobie74  +   1317d ago
and this is exactly why i pay for online you get what you pay for NO CRAPPY FREE STUFF YOU DON'T HAVE THE MONEY GET A HSTLE

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