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Submitted by Sinner101GR 321d ago | interview

Microsoft sees Xbox becoming "entertainment platform for everyone on the planet"

Microsoft's E3 showing this year didn't offer any huge surprises, but the content to satisfy the core was certainly there. More importantly, from a global business viewpoint, Microsoft its continuing its march into living rooms everywhere. The company makes no bones about it - with Xbox TV, Music, Kinect integrations and more and more video partnerships, the Xbox platform is quickly becoming a well-rounded entertainment center for gamers and non-gamers alike.

Following the press conference, GamesIndustry International met with Phil Spencer, corporate vice president of Microsoft Studios, to discuss the evolving Xbox strategy, the competition, Halo 4, the role of Kinect and much more. (Industry, Microsoft, Phil Spencer, Tag Invalid, Xbox 360)

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MariaHelFutura  +   321d ago
I don't. I think you guys are going in the completely wrong direction. You began trying to be the most hardcore and you now aspire to please "non-gamers". Why these companies are putting their faith in "non-gamers" in the long run is beyond me.
ALLWRONG  +   321d ago
Funny you should say that when Sony has done nothing but copy the same formula.
DragonKnight  +   321d ago
Did you really say something that stupid?
Abdou23  +   321d ago
How did sony copy them? Sony started this whole media hub thing back in 1995 with the first PS, it played Movies and Music. But they keep concentrating on the hardcore and publishing lots of exclusives.

@ NoFanboyRequired

Another clueless hater fanboy.Tell me genius did those CD's have movies on them or not? Movies only means DVD's in your dictionary ?! It played VCD Disk
@ NoFanboyRequired- 2

The only dumb person here is you my friend, i petty you, open google right now and look for this thing and i guarantee you will be banging your head against the nearest wall.
#1.1.2 (Edited 321d ago ) | Agree(18) | Disagree(8) | Report
NoFanboyRequired  +   321d ago
@Abdou23 - Last time i checked, the PS1 didn't play movies at all. Don't know where you heard this from, but you obviously never owned one..
It played CD's, yes, but not DVD's.

Edit - Lol, already a disagree for a FACT. I owned the PS1 at launch and never in its lifetime have i seen a movie play on it. People are dumb i guess.
#1.1.3 (Edited 321d ago ) | Agree(10) | Disagree(11) | Report
ALLWRONG  +   321d ago
Movie marketplace
music
TV
netflix
streaming video
arcade
achievements
custom music
PC media streaming
HD gaming
social networking
(excluding PC)

All these things started on the Xbox and copied by Sony. Get mad all you want, it's still true.
#1.1.4 (Edited 321d ago ) | Agree(14) | Disagree(24) | Report
NoFanboyRequired  +   321d ago
Abdou23 - Yeah, it also requires an addon, it cant play them out of the box, so fail on your part. Never even heard of VCD so obviously it wasn't that popular. Also, it wasn't good for the playstation's eye as it would make it overheat and burn up over time.

And no, I'm not a fanboy like you and 65% of the people on this site. I play all the consoles and like them all, unlike you.
#1.1.5 (Edited 321d ago ) | Agree(2) | Disagree(7) | Report
BitbyDeath  +   321d ago
@NoFanboyRequired,
VCD's used to be pretty big back in the day.
Horrible quality though.
InTheLab  +   321d ago
Bluetooth accessories
TRUE HD gaming (hdmi)
social media via web browser
free wifi
dual analog sticks
dvd playback
CD playback way back in 95'
central hub for all entertainment
hi def movies (remember the failed HDDVD?)
hands free gaming

PS3 pioneered most of that before there was an Xbox. The PS2 was, literally, designed to be the center of the living room. MS didn't go that route until 3 years ago. Sony started the entertainment kick that MS has focused on, only they did not abandon their core for 3 years.

I don't know if you're aware of this but Sony IS an entertainment company complete with movie studios and music studios.

The only thing they've copied from MS are achievements and built in HDD. Everything else existed elsewhere prior to MS entering the console wars.

Also, you forgot to mention...

HDD- first on Xbox

and the rest ...

Xbox Avatars- copied from Nintendo
Kinect- copied from Sony and the Eyetoy
Streaming video- in 720p and 1080i...not 1080p like PS3 back in 06'
music- wrong...PS1 in 1995
Clarence  +   321d ago
@allwrong
Funny you should say that, when it's M$ that is copying Sony's formula. When the PS3 came out Sony's intended for it to be the complete entertainment hub. While M$ concentrated on just games.

Why do you think Sony added a Internet browser, blu-ray, wifi, hdmi ports, upgradable hard drive, 3D, Bluetooth,Dolby 5.1ch, and playtv which lets you use your PS3 as a TiVo/dvr.

http://gamer.blorge.com/200...
http://www.itworld.com/blu-...
http://gamer.blorge.com/200...

When the 360 came out you had to buy hd add on to play hd movies which soon became obsolete. It's funny that Aron Greenberg and the media said that blu ray is a waste, but yet it's in going to be added to the next Xbox.

http://www.tgdaily.com/game...
http://playstation.about.co...

This article was back in 2008. Sony has been up on game, it's M$ that's trying to copy Sonys, and apples blueprint.

Most of the stuff you mention was already able to be done on the ps1 and ps2.

I see way your name is allwrong.
#1.1.8 (Edited 321d ago ) | Agree(11) | Disagree(0) | Report
darkride66  +   321d ago
"Entertainment platform for everyone on the planet"? Just like how their purchase of aQuantive was going to make them the online advertising powerhouse of the world? How'd that turn out? And I'm sure he meant to say, "Everyone but the Japanese, that is."

Still, it's a good read, and not so full of the usual, PR nonsense and chest thumping that Microsoft is known for. They even compliment Sony at one point. *gasp*

I agree with him that cloud technology is the future for gaming as well. I've believed that for years, but I knew that that was something we wouldn't see anytime soon. I also think the $99, subscription based Xbox is absolutely brilliant. Sure it costs more in the long run, but for those on a limited income (see students) who are probably going to use XBL gold anyway it's a great option.
#1.2 (Edited 321d ago ) | Agree(12) | Disagree(0) | Report | Reply
shoddy  +   321d ago
Then they have to pay for Netflix and just to go on market place.

I gave you an agree by the way.
#1.2.1 (Edited 321d ago ) | Agree(3) | Disagree(0) | Report
omarzy  +   321d ago
they go to the non gamers because that is where the money is. Microsoft is a business with a goal to make money so why would the target the minority(being the core gamer)
MariaHelFutura  +   321d ago
Because the "core" gamer will sustain the gaming industry and try to keep forcing them to maintain integrity. The non-gamer will force them to make games easier, only to part ways and move on to the next fad. Short term money is nice, Long term money is the best.
h311rais3r  +   321d ago
@ Maria

They don't care about the core industry. They are making more money off the casuals. So what does the core gamer have to do with their goal. What they want they have.
BrutallyBlunt  +   321d ago
Integrity? Since when are you to decide the integrity of what games ought to be? What's the difference between Tetris 30 years ago and Angry Birds now? Both came out with a hook to keep gamers interested. Isn't that what it's all about, people being entertained? Get over yourself with this "core" crap. Anyone can play Dance Central for 8 hours a day trying to master the moves and memorize them. Is that really any different from someone remembering every nook and cranny on all the maps for some "core" shooter game?

Some people just don't realize just how good things are now compared to 20 years ago. Back then you had a few key titles to keep you going, now we see hundreds of games each year on multiple platforms, ranging from small 0.99 cent titles to $60 games that you can lose a whole month playing. We also have MMO games that never seem to end. So what void is actually missing?

What exactly is there to bitch about? There's so much selection out there it's crazy but the Internet is notorious for whining. In fact they did a study and found those who spend a lot of time on forums are more likely to suffer from depression. I wonder why that is with all this negativity we keep seeing? Yeah, i often wonder.

MariaHelFutura also wrote:
"Short term money is nice, Long term money is the best."

Did you read that from a Fortune Cookie? Microsoft came out with the original Xbox back in what, 2001? They lost a lot of money while trying to appease this so called "core" gamer, and now in 2011 they had their best year ever. So tell us again what you do for a living.
#1.3.3 (Edited 321d ago ) | Agree(5) | Disagree(2) | Report
TheRealHeisenberg  +   321d ago
@ LevelHead

Well said. Every word is true; too bad that most are unable, or unwilling to see that.
MariaHelFutura  +   321d ago
The movie industry was thriving, then it lost its integrity. Now look at it. The music industry was thriving, then it lost its integrity. Now look at it. It all starts w/ the same line "they're making money". Deals w/ the devil, don't always turn out as expected.... When gaming as we know it is gone, I hope you'll feel just as happy for these companies and how much they make destroying what you love. A great example would be gaming journalism, they're slowly poisoning the industry for profit.
#1.3.5 (Edited 321d ago ) | Agree(3) | Disagree(1) | Report
ALLWRONG  +   321d ago
Core gamers hold no power in gaming, never have.
BrutallyBlunt  +   321d ago
@ MariaHelFutura
"I don't. I think you guys are going in the completely wrong direction. You began trying to be the most hardcore and you now aspire to please "non-gamers". Why these companies are putting their faith in "non-gamers" in the long run is beyond me. "

Think about that for a second. What you are suggesting is the XBOX360 had it's best years early on yet many regarded the Playstation 3 to not have a great launch and it took them a couple of years to get their groove on. However the Playstation 3 still outsold the XBOX 360 during the same duration. Why? Now you're suggesting Microsoft lost its focus when in reality they had the number one selling console for 2011.

As for putting their faith in non-gamers, that is such a stupid commnet. So let me get this straight, nobody can enjoy Kinect Sports and Dance Central and also not enjoy Call of Duty or Forza because according to you those people who enjoy Kinect Sports and Dance Central come from a different planet? What complete rubbish. Microsoft will not invest in those games if there is no demand for it. How many copies of Dance Central were sold? Some people need to wake up and stop allocating these barriers to make themselves look superior.

Hate all you want but Microsoft does not need to copy Sony. There is a Playstation 3 for that. They shouldn't be copying Nintendo either. They need to start making their own footprint and if that means offering a living room hub that just happens to also play games so be it. This generation what we saw were two systems (PS3 and XBOX360) competing for the same consumer. That explains all this hostility from XBOTs and Sony fanboys. The only real difference was one played BLUYRAY movies while the other centered itself more to an online structure. Years later Micrsooft decided to try and broaden its appeal with Kinect. Before haters said the XBOX360 was a shooter box, then they classified it as too casual and not enough hardcore. What many really want was them to be like Sony even though Sony is still here. People need to start asking themselves if they really want anything from Microsoft and if they can actually ever satisfy these people or do they just use them as a scapegoat.

Next generation I would like to see 3 different approached. We don't need 3 game consoles that share the same games, all while trying to hold the consumer hostage by having a few exclusives. Yet what did we see at E3? A focus on multiple devices like Vita controlling the PS3, Smartglass and tablets interacting with the XBOX360, and Nintendo having a tablet controller interacting with the console. I guess that was inevitable and the natural progression of things to come.
#1.4 (Edited 321d ago ) | Agree(4) | Disagree(3) | Report | Reply
Abdou23  +   321d ago
@ NoFanboyRequired 3

For Phat models it required an add-on,for slim models ( i bet you didn't even know there were PS 1 slim ) it played them right out of the box. And yes they were pretty popular back then like dvd's now.

I guess you are the one who never owned a PS1, or you was like 4 years old back then.And your stubbornness shows that you are anti-SONY fanboy.
WeskerChildReborned  +   321d ago
I wouldn't be surprised if in the future, they drop out of consoles and just try to attract people for entertainment.
dcbronco  +   320d ago
Sony was definitely not going for a different audience with Blu-ray. Every console maker was trying to appeal to a larger audience. You have to diversify to survive.

"It's the way of the world, and it's always goin' be."
cstyle  +   321d ago
They must be something right. They have sold almost 70 million consoles and people are eagerly awaiting the next xbox. MS is thinking big and you don't get to be as successful as they are by one dimensional thinking. They are no. 1 globally for a reason.
#2 (Edited 321d ago ) | Agree(8) | Disagree(21) | Report | Reply
Skateboard  +   321d ago
LOL
limewax  +   321d ago
They aren't number one globally. Really the Wii dominated them. What MS say and the truth aren't always one and the same, it's called a marketing spin.
cstyle  +   321d ago
sure...and sony finances are doing just fine right....At the moment MS are no.1 globally..
DragonKnight  +   321d ago
@cstyle: what the hell is up with all the stupid comments on this page. i really can't believe that i've seen another stupid comment. the 360 is second overall, last since they've had competition. yes, that's worldwide buddy. where the hell are you getting your numbers from?
limewax  +   321d ago
Did I mention Sony? Or did you just dodge the fact that the Wii beat MS?
Skateboard  +   321d ago
Japan and Europe is PS3 and America is 360. You're wrong with your statement get over it, LOL.
slaton24  +   321d ago
no he is not they announced it at e3 last month that microshit has the lead barely...but still in my heart sony for the win...after all who has more variety of exclusives
Skateboard  +   321d ago
Ptttf 70 million get back at me when the 360 does PS2 and DS numbers, LOL.
D3mons0ul  +   321d ago
Not in my house.
oohhhyteah   321d ago | Spam
gamer_70  +   321d ago
Immature haters inbound.
I prefer steam pc & ps3. But if you like xbox enjoy! i no hater.. I am on windows 8 and it has the xbox live app can't wait to see what it's like.
#6 (Edited 321d ago ) | Agree(4) | Disagree(0) | Report | Reply
AO1JMM  +   321d ago
Xbox haters inbound!!!!
RememberThe357  +   321d ago
You don't have to be a hater to see how ridiculous that statement is.
Summons75  +   321d ago
ummm is Japan not on this planet because it's everything but dead there. I have an xbox for some games but thats about it
Morgue  +   321d ago
Drink sprays outta nose.
RememberThe357  +   321d ago
Hahaha No. They said that about the 360 when it launched.
Neo-Axl  +   321d ago
Everyone on the planet.. except me, Daft statement. I don't think this should have been approved, Bound to start arguements ect..
alessandro10  +   321d ago
Microsoft sees Xbox becoming "entertainment platform for everyone on the planet"

WITH WHAT F***g GAMES?
AO1JMM  +   321d ago
"entertainment platform"

If you haven't noticed there is alot more OTHER thing to be done on xbox these days.

Entertainment does not mean games to MS
Hicken  +   320d ago
"Entertainment does not mean games to MS"

You said it, buddy.
pandaboy  +   321d ago
haha look at that shit-faced grin
TheKayle  +   321d ago
lol is nice to see how ...there r comment just from ps3 users...grow up ppl and see how much money sony is losing..this year
chukamachine  +   321d ago
Wow MS really does talk alot of shit.
fantomena  +   321d ago
Xbox used to be an insanely good gaming plattform with a lot of good core games, now it's far from that, now it's only Gears, Halo, Fable, Kinect shit and multimedia. For me as a gamer, the best plattforms are PS3 and Wii right now (and my PC, but that's not a console). I have PS3, 360, Wii and a gaming PC, so no faboyism here. But Microsoft is heading in the wrong direction. If they are keeping that direction, they will lose many millions of buyers for their next Xbox, including me.
SKUD  +   321d ago
Man's is just trying to do his job. Sad part is its for MS.
AngelicIceDiamond  +   321d ago
That's one hell of a interview. Anyway, the interview is nothing new. MS claims they'll try to rule the world with Xbox. I only have an Xbox and I find that ridiculous. I dunno its just PR talk, of course MS would say something like that its REALLY nothing new. In fact it sounds very 2010 to me. Its blah, blah, blah.

Sorry that's how I feel.
DivineAssault  +   321d ago
idk about u guys but i buy a system for GAMES 1st, media 2nd.. Crapsoft will never be my entertainment hub.. Ill go nintendo before that happens.. "USHER!"
gaden_malak   321d ago | Offensive
mochachino  +   321d ago
Good luck with that, yesterday I tried watching Netflix at my GF house on her brothers 360 but couldn't because he stopped paying for Live. Ended up using the PS3 for my "entertainment" instead.

Paid subscriptions are going to ruin Xbox, at least in Canada it seems the popular consensus is that 360 is a rip off.
dkp23  +   321d ago
After 10+ years of subs, clearly, it isnt ruining xbox at all. There is no sign that it will in the near future as well.

If they implement a $10-$30 per month? sure, but you are paying $60 and if you do your due diligence $35-$40 a year for quality service.
Bonerrr  +   321d ago
I bought my second Slim yesterday for the livingroom, due for delivery this friday...

I love Xbox :)
dkp23  +   321d ago
Just get NFL on xbox, so i can get rid of comcast for good!
MiyagiSPG  +   321d ago
I agree... just look at the Xbox sales in Japan! So totally taking over the world -.-
AngelicIceDiamond  +   321d ago
Maybe I spoke to soon. Phil owns and plays PlayStation games as well as Wii games. He even mentioned GoW was one his most excited games to come out next year. And was disappointed he didn't see Zelda and metroid at E3.

A big corporate MS Xbox boss, that plays both consoles from a hardcore perspective is a definite curve ball.

Phil Spencer is Corporate Vice President Of Microsoft Studios.

And is totally not fanboy.
DEATHxTHExKIDx  +   321d ago
This is exactly what I didnt want happening to my 360 to become an entertainment system. all these apps fine but I need some NEW exclusive games.
CPTN MITCHELL  +   321d ago
Lmfao wow he's full of shot why I would I pay 60.00 per yr and on top of that pay extra just to watch netflix when I can get it for free on the ps3. The only true media hub in my house is the ps3, I had a 360 and end up at the pawn shop and they gave me less than 100.00 that should tell u the value of ms machine!!! Oh Yea I love the ps+ free games every week!!!! What do u get from live... oh Yea ads
Gamer-Z  +   321d ago
So they want to turn it into a closed PC that charges you to be online, makes sense?... @_@
numonex360  +   321d ago
XBox 360 is the best shooter console system bar none. The X360 controller was specifically designed for shooters and Western RPGs(Fable series, multi-plat WRPGs X360/PC is the lead platform).
Racers, sports, Japanese RPGs and fighters are for Play Station systems.
Platform and kiddie games are for Nintendo systems.

MS, Sony or Nintendo: there is a system targeted for every game player. PS Move and Kinect make PS3 and X360 more family/kid friendly.
#29 (Edited 321d ago ) | Agree(0) | Disagree(0) | Report | Reply
StreetsofRage  +   320d ago
Man, they're sure a lot of idiots on this site.
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