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Submitted by ssb3173 839d ago | opinion piece

Why cloud gaming could save PlayStation by turning it into something very different

David Houghton: So, financially-troubled Sony has bought cloud-gaming network Gaikai. And for a fairly fat price-tag at that. Yes, this was predicted in our pre-E3 GamesRadar UK podcast special, but I’m not going to bang on about that. What’s important now is what this really means. I’ve weighed it all up, and I reckon that while it could be a game-changing fortune-turner for Sony, it might also mean a quite different PS4 than the one you were expecting. And maybe a very different future for PlayStation overall.

But that’s no bad thing. Trust me. (Gaikai, PS Vita, PS3)

JoGam  +   839d ago
OK BUT WHY.....
Does the Playstation brand need saving in the first place? I mean why can't it just be that Cloud gaming could add to the Playstation brand? The word "SAVING" just make it seem like Sony is failing with Playstation.
#1 (Edited 839d ago ) | Agree(31) | Disagree(4) | Report | Reply
WeskerChildReborned  +   839d ago
Yea i know and i also wonder what this mean's like does that mean the new PS4 won't matter cause PS3 or Vita will be getting cloud gaming? or is the PS4 just for people who can't play cause they don't got any internet activity?
blitz0623  +   839d ago
It gives flexibility both to Sony and consumers. Take a look at TheSixthAxis's article on how this may impact the PS4.
http://www.thesixthaxis.com...

To quote a line:

"Skipping the costly first half of its life, when they’re selling at a loss and allowing half their users to stream on cheap hardware would be a huge money-spinner for them early on in the new console’s life."
shoddy  +   838d ago
Sony is teh dooooommmm!!!!!!
since 2006
MultiConsoleGamer  +   839d ago
Different is a massive understatement.

But I agree with a previous reader who said "saving" makes it seem like its in trouble, when its not. The brand is fine, the parent company on the other hand...
TheKindRoost  +   839d ago
PlayStation needs saving? Last I heard it was one of SONY's most profitable division.
Machioto  +   839d ago
It needs saving from mindless drivel people spout from their gobs.
cstyle  +   839d ago
You heard wrong. That division lost close to 3 billion.
Many deny the fact that sony is in trouble financially but its true. This may give them a small boost though if they don't screw it up.
#3.2 (Edited 839d ago ) | Agree(3) | Disagree(22) | Report | Reply
CGI-Quality  +   839d ago
Really? Show us where the PlayStation brand recently lost 3 billion.

Overall, it may have lost money, but the division is currently Sony's profitable faucet.
CGI-Quality  +   838d ago
You're out of bubbles, so there won't be a response, but I can be humble and admit that they have, in fact, suffered losses.

As to whether or not they are in trouble financially, that's a horse of another color. You nor I know that situation in it's entirety, so that is merely speculation.
DivineAssault  +   839d ago
Sony is making moves that will future proof their playstation brand.. I used to hate playstation cuz they killed my beloved sega saturn but i must say, they have the best damn games and media on the market.. thats what counts.. sega was ahead of their time & playstation has found a place in my living room forever
CGI-Quality  +   839d ago
Sony didn't kill Sega's brand, Sega themselves did that.

The more you know.....
DivineAssault  +   838d ago
ya that may be but saturn couldnt make polygons the way ps1 could.. they had to bend sprites cuz it was designed to be the ultimate 2d system.. ps1s engine was more capable of making 3d games.. ps2 just took a $hit on dreamcast so ya they did it themselvs but sony owned the market.. After sony gained squaresoft, it was game over..
#4.1.1 (Edited 838d ago ) | Agree(0) | Disagree(0) | Report
cstyle  +   838d ago
There is your proof but it doesn't matter cause people will still deny it.

http://www.gamesindustry.bi...
Skateboard  +   839d ago
You gotta love the media. If Playstaion was failing Sony wouldn't be going crazy on shopping sprees.
Silly gameAr  +   839d ago
Buying Gaikai, hiring Seth Killian. This doesn't sound like a brand that needs saving, well as far as Playstation is concerned.
#5.1 (Edited 839d ago ) | Agree(19) | Disagree(1) | Report | Reply
BanditGamer  +   839d ago
Losing 1.2 billion last fiscal year
surely does to me. The new acquisition points to a new direction, obviously they believe it will lead them back to profitability. http://www.neogaf.com/forum...
Silly gameAr  +   839d ago
Spend money to make money. Yep. That's what the level headed people have been saying. Then again, so have the trolls...and something about TV's...so yeah. Oh yeah, not to mention the different divisions within Sony. Notice I only mentioned Playstation in my comment? That's doing pretty well I heard.

Oh, I didn't check your link by the way. neogaf=N4G, but a little worst imo.
#5.1.2 (Edited 839d ago ) | Agree(11) | Disagree(1) | Report
BanditGamer  +   839d ago
Perhaps the shopping spree
is a means to get out of trouble? Ever heard the expression "you gotta spend money to make money"? Obviously if they are/were in trouble they wouldn't just sit there and wait to die. They'd take drastic action. Acquiring a cloud gaming company seems drastic(not in a bad way)to me.
Omnislash  +   839d ago
Playstation does not need saving.
xabmol  +   839d ago
Somebody please save Sony!! The PS3 has been DOOMED from launch and never sold a single unit!
ElitaStorm  +   839d ago
Sarcasm has no limits

AHAHA

Related image(s)
theodopolopolus  +   838d ago
That picture isn't sarcastic, I don't think you fully understand sarcasm.
Summons75  +   839d ago
I will never trust my save files being saved on a server god knows where, forget that if gaming ditches harddrives for save files then I'm done. Gaming dose not need this gimmick crap, leave it to the cell phone and tablet junkies
naiyo  +   839d ago
So this is a gimmick...? I think this word is being thrown around way too much. If u have a product that is also made by your competitors u got to have something to stand out, right? Can't offer the same thing or ppl will just go with the other guy... right? Maybe i'm wrong...
Apocalypse Shadow  +   839d ago
doesn't matter if it's nintendo,sony or microsoft....

all articles with the word "SAVE" or "SAVING" need to be banned from N4G.
BitbyDeath  +   839d ago
Agreed, Wii U just had one earlier and it's not even out yet
Neko_Mega  +   839d ago
Yeah Sony so needs to be saved, with all their new titles coming out and this. They need someone to save them -_- how do people like this keep their jobs? Wish Sony would sue them for being dumb (but I guess if you can't take the heat, get out of the kitchen).
ziggurcat  +   839d ago
i guess the "save" article is the new "dooooooom" article.
BanditGamer  +   839d ago
To those that believe SCE is profitable
You have been deceived. SCE has had only ONE full fiscal year of profit since 2006 and has recently posted a $1.2 billion loss fiscal year ending March 2012. http://www.neogaf.com/forum...
Do not kid yourselves people, from a business stand point, it needs serious saving.
To those who disagree, would you care to elaborate? Is my statement not rooted in fact and supported by irrefutable proof?
#12 (Edited 839d ago ) | Agree(3) | Disagree(17) | Report | Reply
MasterCornholio  +   839d ago
Dang it's in Japanese, if only it was in English than I could determine where their deficit is coming from.

XperiaRay
Hicken  +   839d ago
http://en.wikipedia.org/wik...

The interesting thing here: "On April 1, 2010 Sony Computer Entertainment was restructured to bring together Sony's mobile electronics and personal computers divisions."

You know what that means? Of course you do, but you'll feign ignorance, so I'll spell it out for you:

SCE is comprised of more than just the Playstation division. Playstation still can be(and most likely IS) profitable, but the other divisions grouped with them can lose more money than Playstation can make.

Your own link on the neogaf forum has no translation of the document- which is in Japanese- and many of the posters there speculate something that's not at all farfetched: that this deficit is part of R&D for the PS4. We also know that Playstation is part of the Home and Consumer Electronics division, which also contains their televisions, which have been generating losses for years.

So what we have is your "proof" that SCE is losing money, along with the "proof" that SCE is more than just the gaming division. We also have "proof" that the gaming division was profitable as recently as the previous fiscal year. Does it make more sense that the gaming division is losing money- and that's what we're talking about, right? the gaming?- or that the other divisions are pulling down SCE, and Playstation is an unfortunate part of that?

Your argument hinges on SCE being equated solely with Playstation, so that you can say that Playstation is doing bad. But just like every other person out there who says the same, you have no "proof" that points to Playstation doing poorly; only smoke and mirrors to try and indicate thus.
ninjagoat  +   839d ago
Always some nutjob wanting to make a SAVE US article :/. Go save the whales join greenpeace plant a tree you hippy.
leogets  +   839d ago
Saving? get the fuck outa here. ps is top bollox. end of story
LNDCalling  +   838d ago
Ok here's two bullet-points for you...

*After its recent $5.7 billion loss, a $380 million buy-out has got to have stung Sony a bit in the pocket..

Errm NO.. the acquisition of Gaikai is one of their smallest recent acquisitions / investments:-

$1.5 billion - To acquire Ericsson
http://www.reuters.com/arti...

$2.2 billion - To acquire EMI (JV)
http://finance.yahoo.com/ne...

$994 million - Invested in camera image sensor tech
http://www.engadget.com/201...

$624 million - To be invested in Olympus
http://www.businessweek.com...

$380 million - To acquire Gaikai
http://www.telegraph.co.uk/...

+ Sony will be pumping a huge amount of money into a new partnership with Panasonic.
http://www.whathifi.com/new...

*Microsoft could easily buy rival streaming service OnLive tomorrow with its pocket-change, creating a similar Xbox-branded service.

Errm NO.. especially considering Microsoft have just had to do a $6.2bn writedown for Aquantive that has wiped out their anticpated 4th quarter profits of $5.25bn! plus Microsoft have also stated its forecast for future growth and profitability of it online services arm is lower than previous estimates!

http://www.bbc.co.uk/news/b...
http://www.guardian.co.uk/t...
#15 (Edited 838d ago ) | Agree(8) | Disagree(0) | Report | Reply

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