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Submitted by SeekDev 324d ago | article

YouTube is the next frontier for video game marketing

YouTube popularity has brought success to certain games. A gaming-focused YouTube video with more than a million hits will unquestionably have an impact on sales of the featured title.

Take Minecraft, a vastly popular indie offering with an exponentially growing community since the day that its first playthrough was uploaded onto YouTube. Once Internet-famous fans got a hold of the game, creating imaginative storylines and unfathomable structures, sales went through the roof. (ArmA 2, ArmA II: Operation Arrowhead, DayZ, Industry, Minecraft, PC, Xbox 360)

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