WatchDog's Joseph DeMarco Has Died

Is this odd email the beginning of a new alternate reality game, or the aftermath of our E3 2012 demo?

[FlintGREY]

R.I.P

[NIRVANArazor]

lol

[M4I0N3]

he will be sorely missed ;'(

[Harelgur]

R.I.P in peace

[Convas]

*Facepalm*

So many levels of fail ...

[Harelgur]

I did it on purpose... :\

[RockmanII7]

.

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[FunkMacNasty]

Ok so after reading the article, I'm guessing that "Joe DeMarco" is a fictional character from the upcoming "Watchdogs" game? At least that's what the website seems to suppose. I didn't see the E3 demo, so I'm not quite sure what they are talking about.

But still, LOL at everyone who auto-comments with "RIP"! haha! you should at least half-read the article before commenting! ;-)

[boyzilla]

or maybe they're just being silly? Who knows!? :O

[thrasherv3]

Silly? On the interwebz?

[RockmanII7]

Teh internets is srs bsns

[Emilio_Estevez]

There is obviously some sort of connection to the game, how much so and how they connect remains to be seen. They are trying to use a bit of intrigue to get people interested before the game comes out. So far, with the E3 demo and the odd viral marketing, it would seem it's working.

[SeekDev]

The only explanation... Everything that happens in Watch Dogs happens in real life. But in all seriousness, that's a neat advertising method. Ubisoft just keeps doing great by me.

[ChiVoLok0]

O rly?

[KMCROC54]

Barley knew the bastard. R.I.P

[ElitaStorm]

all internet trolls are bastards in their father's eyes

[Lord_Sloth]

Good riddance! That ass hole cut me off last week AND stole my date! Imma piss on his grave, the CG bastard!

[ironfist92]

Recquiescat in Pace

[DudeJets]

Wow thats like an Easter egg. But not in a game.