Sony and Microsoft are the two leading console developers with the Playstation 3 and the Xbox 360. Since the release of both consoles, with online gaming, the two companies have been at each other, each of them wanting more players and to become the number one leading console.
With Sony and Microsoft each wanting their franchises to earn as much money as possible before they release their next-generation consoles, they will also be waiting for the other company to blink. Sony and Microsoft did this with the Playstation 3 and the Xbox 360. Everyone was anxious to know which would be released first, many rumours circled the internet and word of mouth until the Xbox 360 was released in 2005, hard-drive-less.