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Sony: 'No plans for PS3 price cut in Japan, US or Europe'

Kazuo Hirai, President and Group Chief Executive Officer of Sony Computer Entertainment has confirmed to the Japanese version of Bloomberg that there are no plans for a new price cut for the Playstation 3 console. This accounts for all regions: Japan, America and Europe. Rumors were circulating that Sony was planning a price cut for the 40GB PS3 model for the end of January, but Sony states this is simple speculation.

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bloomberg.co.jp
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Anego Montoya FTMFW3473d ago

i think they would say NO, even if the answer was actually YES.

don`t expect to hear anything until it happens.

IMO

It might hurt them at 1st to drop the price.
but, with the type of year their about to have it would be better for them in the long run. IMO.

masterg3473d ago

Just the fact that Sony takes the time to say "No Price cut" makes me think it's more likely than if they didn't.
We all remember last summer when they kept denying it, until nobody believed them.

StalkingSilence3473d ago

good point, i like when they come out and deny something, possibly to release this info at GDC 08? make it more of a surprise? just spit-balling

mikeslemonade3473d ago

This is almost not news worthy. Obviously it's a no and im suprised hirai didn't add this "we are always trying to lower the price". Because that's what he says everytime.

marinelife93473d ago

You have to say no in order to protect your current sales. If you let the rumor float consumers might lean towards waiting on their purchase in the hopes of a price cut. If you state unequivocally no price cut it removes the option of waiting.

Homicide3473d ago

We've seen this before. Sony says no and a price cut follows.

+ Show (2) more repliesLast reply 3473d ago
Dlacy13g3473d ago (Edited 3473d ago )

Sony has already hammered away at the price of the unit at their own detriment... at some point they need to have a stable price for atleast 9 months. Stablizing the price point will actually help spur sales now that they have hit a price that consumers seem to be more comfortable with. If they continue to have "rumored" pricecuts coming ....consumers will begin to hold off on purchases...waiting for the "next" big deal. Sony cant afford to have the consumer sitting on the bench waiting...

With all the big titles coming this year...and a price that seems to be in the sweet spot range...its time for them to start selling based on the software coming....not what deal they are going to offer next.

Genuine3473d ago

Whoever started the ps3 pricedrop rumor should have thought before they spoke up. Sony had a fire sale, a pricedrop, and a hardware downgrade all in the ps3's first year. It's obvious that they struggled just to get the price where it is.

nix3473d ago

i am so going to kill myself because it's only been 3 weeks since i bought a PS3! )x

ban fans3473d ago (Edited 3473d ago )

I bought the PS1 just before a price cut and the same with PS2. With the PS3, I got the 60 gig just before they change to the 40 and 80 and rearranged the prices again.

Edit - Oh yeah, same thing happened with Sega Genesis - bought it for $189.99 and they dropped it like two weeks later! Bad luck I guess.

Sheddi3473d ago

I hope they make a price cut because I wanted to buy the 60GB model but its to late and the 80GB doesnt come in PAL-version.

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