Just twenty years ago the music of the videogame industry really wasn't taken that seriously. Just a bunch of midi-tunes thrown together along with a few beeps and music in videogames really was not something a gamer thought much of. Flash forward 20+ years later and music in videogames is now a profitable entity as developers and artists alike jumps in to make money.
This new phenomenon is proved by recent success of musical downloads through Guitar Hero III and Rock Band. Through Rock Band, over 2.5 million downloads were purchased and over 5 million songs were purchased via Guitar Hero III. Now compare that to the 1 millions songs that it took Sprint four months to sell through its downloading service and you obviously have a new competitor.
Van Toffler, MTVN Music Group/Logo/Films division President explains: