EA's market valuation is down 50 per cent since November. What's gone wrong?
Great article. I think EA invested way too much into SWTOR. It didn't do nearly as well as they hoped it would.
Yup, that's what happen when you let capitalist run a game industry. I mean it's fine having business people in your company, but you shouldn't let them take decisions about games. They have no idea what it's all about. They retained SWTOR pathes when they were done, thinking people's sub where infinite
So many reasons, as a games company and publisher they just become worse and worse. They've killed off and left smaller companies to die so they could create a quick cash-in which has annoyed fans of these companies annoyed. They milk almost every franchise they own dry. Then when they publish a fantastic game the fans were mostly happy about they drip it apart with DLC and 'cod like' premium services(yes, battlefield 3). Then like @allyc4t mentioned they pretty much flopped SWTOR, mostly because they tried to make it as much of a WoW clone as possible. It really is sad, so many developer companies dead, so many franchises turned sour.. They completely deserve it.
Please explain to me how a DLC bundle pack with a few little extras tacked onto it is anything like Elite. Oh wait, it's nothing like Elite.
I know why: Origin! It's the cause for everything bad!
While SWTOR was a massive project, I think investors emphasized its influence too much, although expectations were abnormally high. The outset looked great: reputative studio, established fanbase, solid IP, voice acting, and a massive budget. That first patch hindered the game more than people realize and 25% of the fanbase flocked to other titles. The free-to-play model may actually work the same way it did for LOTRO, a game that saw profits triple in the first three months of going free-to-play. Fans will spend on aesthetics and customizable objects if given the chance, but spending $15 to play a game just doesn't hold ground anymore. World of Warcraft is only successful due to its longevity and fans knowing it's a reliable experience, but once the next expansion hits we'll see the last of pay-to-play.
EA is down because of yearly releases and too much sequels.
EA & Acti could disappear, and I wouldn't even notice they were gone.
You guys do understand that SWTOR sold a lot of copies and they have already made their money back on SWTOR. Everything else is pure profit. When they start releasing some news on upcoming titles and those titles are about to release, stock will go back up.
Wasn't that what E3 was for?
You also need to look at the Madden franchise. Fans have been upset at the game for getting stripped of many features...also the NBA games....I am so glad 2k took it over, now I am totally ready for 2k to take over the NFL games as well...RIP EA...
EA is just stupid. It lets the bean counters make all of the decisions. Buying the NFL license and then never really improving the game. Pushing out ME3 and not retaining all of the original team. They seem to need to learn the same lessons over and over. This is Infinity Ward all over again. Letting games people make the decisions would have given them CoD. And once you turn the internet crowd against you, you have a huge mountain to climb. It's not about retreads, it's about public opinion and their ability to sell games in the future because of it. Worse company in the world is hurting them. And it will only get worse because they have ruin the franchises that would allow them to repair their reputation. I know I will be wait and see on the next Dragon's Age or Mass Effect.
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